WARNING: Rant ahead. I got an email from someone who I WILL NOT name here, because I want to reply to them without actually replying to them. Basically, they said they didn’t want to learn the principles and strategies. They didn’t want to do the hard work. They...
You are NOTHING as a marketer if you’re not interesting… Just think about the classic “arc” of the selling process… AIDA: Attention, Interest, Desire, Action. Getting attention isn’t that hard. Clickbait articles prove it. People will click on totally random s**t. ...
My readership has gone global… Well, that actually happened a long time ago. Probably not too long after I started publishing these daily essays in April 2014 (holy cow can you believe Breakthrough Marketing Secrets is over four years old?!). The international...
This is one of the most powerful skills in entrepreneurship… I don’t even know if it’s a skill. More a process. Or a comfort zone. You see something you want to be true in the world. And then, you make it so. Make it a great weekend. Yours for bigger breakthroughs,...
What leads some ads to become breakthroughs — and others to die on the vine? (And note, despite using the same two words in succession, the title of this essay does not refer to the actual writing of the book Breakthrough Advertising by the late, great Eugene...
I’ve gotten a rash of LinkedIn connection requests recently from people who bill themselves as “Certified High-Ticket Closers.” Now, I’ve stayed out of the “certification” business. I used to sell IT certification training, and that made sense. Because you could...
I have incredible readers, making incredible leaps forward in their incredible careers, and I feel fortunate to play a small part… I just had another long-time reader reach out to me today. He’d asked previously about succeeding as a freelancer. But because he was...
I’ve let this one sit in my queue for a while… It’s a rather long email that dances around a question and calls for a response about ethics and copywriting. And, as my friendly correspondent suggests, it IS something I’ve considered frequently throughout my career. I...
“A few minutes or hours with these Titans — in the flesh — will completely alter the course of your business, your career, your life!” That was the 4th subhead in the live event sales letter for the Titans of Direct Response. I was writing it in Brian Kurtz’s voice. ...
Sales is NOT a gift — it’s a skill… If you’ve ever watched someone sell and thought, “They’re a natural-born salesperson…” bad news. While that may be a convenient EXCUSE for you to not get good at selling, it’s just not true. Yes — they may have some inborn or...
I keep too much stuff… Way too much stuff. And I’m not nearly as organized about it as I’d love to be. I AM proactively trying to deal with it. But just keeping it real, I’ve got a long ways to go. File cabinets too full of things that should’ve been thrown away...
“Can I use this as a swipe for my own work?” It’s an innocent enough and well-intentioned question. And, given the total context, you’d think it was asked in a responsible way. Yet I’ve had enough experience with the nasty little habit of swiping, that I basically...
Sometimes the best answer to a question is NOT a direct answer to the question… I’ll share some advice with you today that may run counter to my entire role and identity as a direct marketer and salesperson. But sometimes, that’s the absolute best thing I can do....
Too many people go through their lives waiting for opportunity to come from the outside… That doesn’t work. Destiny won’t choose you. Opportunity won’t fall in your lap. To turn a phrase, the bull won’t grab itself by the horns. Here’s what you need to do to live your...
Proper expectations prepare you to succeed… The easiest way to end up feeling like a failure — at anything — is to expect success in situations where it’s unlikely or even impossible. Let’s say someone promises you the moon. They tell you they’re going to make you a...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
