We’re not supposed to judge a book by its cover — but we do… I know, I know. It’s not literal. Except when it is. But the saying is a saying for a reason. As human beings, we make snap judgments. It’s wired. It’s how our brains work. We have millions of years’...
I know something about you that you probably don’t want me to know… I was into psychology for the understanding long before I was into it for the marketing and persuasion. And yet, some of the deepest truths about how our minds work can be immensely valuable in both...
I don’t often get the book after I’ve gone through the audiobook… I find that my ADHD sticks with audiobooks a lot better — after all, I can let the book be my distraction while mowing, doing the dishes, working out, or whatever. But sometimes a book is so good — in...
Right now you have something you need to do, that you’re avoiding… Maybe you’re procrastinating. Maybe you’re just not bringing yourself to do it, even though you really want to. You’re not taking action. And it’s not just this thing. It’s a thousand little things...
Story is de-facto one of the most powerful communication skills you can develop… It’s primordial. Humans have been telling stories since we developed language. In fact, we probably developed language just so we could tell stories. “You should’ve seen the freaking...
I don’t have a typical day… That’s part of the appeal of being a freelance copywriter and independent consultant, and doing your own thing. That said, I DO have times where I’m being maximally-effective. And other times when I’m not. That’s what we’ll dive into...
There’s one fundamental question behind the Unique Selling Proposition… “Why should I, your perfect prospect, choose to do business with you, over every other option available to me — including solving my problem myself, going with a competitor, or choosing to do...
You’re broke and you need this sale… You need the commission. You need the money. You’ve got bills to pay — they’re already late. You need the cash — yesterday. And so you bring your A-game. Your hustle. You give your pitch everything you’ve got. You know it’s...
Happy early Independence Day… I could go with a historical and social analysis of the whole Fourth of July celebration here in the States, and probably suck the fun out of this whole issue. But instead of doing that, I’m sharing an article I wrote for AWAI in 2011,...
Today, a trek into nonprofit fundraising — but don’t click away yet! Because the fundamental lesson you’re going to get here applies whether you’re getting $10,000 free from Google through their Ad Grants program… Or if you’ve just been handed the reins of a...
So, you want your prospects to pay attention to your selling message? … Knowing if you don’t, the sale’s dead and you don’t eat (in other words, don’t get your royalties or commissions)… The answer about how to make it happen runs contrary to your best logic....
“My business is different.” It’s an all-too-common refrain when it comes to approaches to marketing. Sometimes it’s based on the product type. Sometimes it’s based on industry. Or location. Or size of sale. Or affluence of the target audience. There are a million...
This could be one of the dumbest mistakes business owners and sales managers make… “A salesperson is a salesperson is a salesperson.” Right? When you hire a salesperson, it’s only fair and right and the best use of their talents to have them cold-call, and prospect,...
My very first freelance copywriting client was David Bullock… David has an interesting history. He was an engineer, working on high-end robotics in manufacturing situations. Then, he got involved with marketing, but from an engineering perspective. He learned this...
He wants to know how to negotiate a pay raise, from a past/current client… It’s Mailbox Monday — the day every week where I answer your most pressing questions. Marketing, copywriting, selling, business, life — whatever — if you’ve got a question I’ll take a whack at...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![I know your darkest secret… [video]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/07/2018-07-13-video-screenshot-480x270.jpg)
![The next 5 seconds will change your life… [Reflections on The 5-Second Rule by Mel Robbins]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/07/5-second-rule-mel-robbins-300x300.jpg)
![This mindset will ruin your sales results… [fix it]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/07/begging-e1530824295463-283x300.jpg)
