This is the hard thing you must do to make your life easy… Have you ever been doing something, or going in one way, and not getting the results you want? I doesn’t have to be big, direction-of-your-life stuff. It can be as small as the way you’re writing an ad. Or,...
I’ve done a ton of interviews… Both as the giver and receiver, the interviewer and the interviewee. The interviews have been designed to create content. They’ve been designed to simply gather information, such as when gathering information from a client for a...
To be great at something often requires you to do the exact opposite of what it took to be good… Today’s issue is going to be quick. I was on the phone with the CEO who runs a company for one of the world’s top marketing and business thinkers. I won’t go into too many...
Watch out! I’ve got a feeling this is going to be one of those “pull no punches” issues. It comes from an email I got. Which normally I would reserve for a Mailbox Monday issue. But it has me a little inspired. Riled up. And so I’m just going to go ahead and speak...
Today, four ways to write better sales and marketing copy… It’s Monday — which means today I get to open up the ol’ mailbox and answer YOUR questions! To have your question answered in a future Mailbox Monday issue, drop the question in my mailbox here. Here’s today’s...
I flubbed… I’m having video production issues today. I can’t seem to record a video that’s not choppy as heck — to the point of being unwatchable. So I’m given a couple options… — Skip out on Video Friday completely — which is not going to happen, not today. — Dig...
This is something mainstream advertisers screw up all the time… Maybe you’ve had this experience. You’re watching TV. You see a commercial. You’re watching it, trying to figure out what the heck they’re saying. And then, when they actually pivot and mention the...
Your prospect doesn’t know what they want, and they don’t necessarily know what’s best for them… That’s not to say they won’t find out. In fact, they will. When any prospect enters a market, meaning they decide that they have a problem or...
What makes a business valuable? It’s not necessarily what you think. Ask an accountant, and they’d tell you it’s in the real property and the intellectual property. That is, real estate, productive assets (e.g. machines), copyrights, trademarks, and patents. As well...
So, you’re trying to decide on a niche for your copywriting business… It’s Monday, which means it’s time to open up my mailbox for our weekly Mailbox Monday issue. You send in your most pressing questions about marketing, business, selling,...
How you show up determines how you close sales… And this is as true in marketing as it is in one-to-one sales. If you show up with the wrong attitude, you will NOT close sales. On the other hand, if you show up with the right attitude, you will close more sales and...
Have you ever heard this saying …? “One good sales letter will change your life.” If you’re a serious student of direct marketing, you probably have. I know it as coming from Gary Halbert. And since most of the modern masters are descendants of the Halbert school of...
“All work and no play makes Roy a dull boy.” Can I be vulnerable for a minute? The last few months, I’ve felt this ever-increasing sense of anxiety. And disappointment. In myself, yes. But also, when I think of how others see me. For the most part, I don’t think it’s...
It’s so 2005 to say that social media marketing is the next big thing… That title has since been bestowed on mobile marketing, VR marketing, and who-knows-what-else… And yet, it’s often well AFTER a marketing channel is considered “the next big thing” that the real...
This is probably the most consistent request I get… How to get more clients. The question comes in many forms. But it all boils down to this… “I need more business. I need more customers. I need more new, warm bodies through the door, who are likely to give me...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
