Today’s issue should be fun — we get to talk about being better than people! OK — for those who know me, you know that’s a little tongue-in-cheek. A little. To get anywhere in life, I think you have to have a nice little mix of arrogance and humility. Wanna make it...
Today’s Video Friday issue includes a mistake… Well, not quite a mistake. But it does involve a risk I took that kinda upset my boss at the time. That said, it was a smart risk to take. And it paid off at least well enough that it didn’t earn me a spot in the...
Most of us suck at assertiveness. In one context, we may be incredible at saying what we want and sticking to our guns. Let’s say you have a weekly poker night with friends. You have a long-running relationship. In this context, everyone is on roughly equal...
“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” — Bruce Lee Every day, I have to decide what to write about. Today, being no exception. And I have a constant struggle. Do I try to bring you...
“Show me the money…” What a good little phrase. If you’re the script writer for Jerry Maguire, you couldn’t have come up with a more quotable phrase — executed to perfection in the movie… But if that’s what you think this essay is about — well, you’ve been...
Let’s look at copywriting from another perspective — the client’s… It’s Mailbox Monday. Which means today is the day for me to answer YOUR questions. About marketing, selling, copywriting, business, life, whatever… To have your question answered in an upcoming...
There are three critical steps to building rapport… This applies in selling. In networking. In personal conversations. And it has NOTHING to do with making yourself look good. (That’s a huge misconception and mistake most people make in trying to build rapport.)...
We like to think of ourselves as rational creatures… As someone who writes for the investment markets, I’ve grown incredibly cynical of the idea of a “rational market” — assuming that the mass of individual human being investors that make up the market will behave...
Vacations are a double-edged sword… On one hand, you absolutely NEED them. And the less work-y and the more vacation-y the better. You should turn off your phone. You should not log on. You should go “radio silent.” And no, you shouldn’t pay for the international...
Have you ever watched J.J. Abrams’ TED Talk? I’ll include a link at the end of the article. I found it this morning. I clicked on a Google News headline along the lines of “The most shocking thing about J.J. Abrams’ choice to reveal the new cast list for Star Wars...
Guess who’s back, back again? Roy is back, so tell your friends! I spent the last week exploring Nebraska with my family. Did you know we have a 75-foot spring-fed waterfall? And it’s cold! Plus high-desert bluffs. Rattlesnakes and porcupines. And cacti — in...
I’m not above cheating… I like to use any tool or trick I can to write better sales copy. And this one little tool is a pretty powerful way to write more conversational sales copy. And since being conversational tends to lead to more sales and conversions, this helps...
Let’s talk about holidays… And no, I’m not telling you to get ready for Christmas — even though we’re already in the downhill slide… First, a bit of housekeeping. Next week, I’m taking a “family week” to wrap up the summer. That means that next Monday through Friday,...
I am NOT going to tell you what or how to believe… However, I’m reading a fascinating and quite controversial book. It’s from historian and ex-Evangelical Christian Bart D. Ehrman. And it analyzes the history of early Christianity, and its rise to being the dominant...
I’m as bad of a procrastinator as anyone else… In college, I used to wait until the night before a big paper was due. I’d walk to the computer lab on campus. I’d sit down, and proceed to bang on they keyboard. By the break of dawn, I’d cranked out the paper. It was...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![What’s in the mystery box? [JJ Abrams secret]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/07/mystery-box-300x257.jpg)
