Breakthrough Marketing Secrets
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Descriptive vs. Prescriptive Productivity

Descriptive vs. Prescriptive Productivity

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I expect this episode to BOMB.  I DO NOT expect it to be popular at all. Because I’m NOT making it with the goal of being popular.  I’m making it because I think the lesson is valuable, and I want to make it. And the few people who actually watch or listen to every...
This Attitude Gets You Hired [How I got my first copywriting job]

This Attitude Gets You Hired [How I got my first copywriting job]

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When I had ZERO experience, it was my ATTITUDE that got me hired… I was trying to get my first marketing job. I didn’t have a background in marketing.  Or a degree in marketing.  I didn’t have any experience. But I KNEW I wanted to become a copywriter. And I KNEW I...
What’s your client onboarding process? [copywriters]

What’s your client onboarding process? [copywriters]

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What’s your client onboarding process? You have one — whether it’s intentional to serve your purpose, or not. You have some method for getting started with a new client, or on a new project. And it can set the tone for the entire project… It can increase your odds of...
It’s Supposed To Be HARD [Business & Career Motivation]

It’s Supposed To Be HARD [Business & Career Motivation]

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It’s time for some real talk on what it takes to be successful… Business…  Your career…  Copywriting and marketing…  Success…  Achievement…  Life… It’s supposed to be HARD. You don’t expect it to be easy, do you? Because, ironically, if you expect it to be easy,...
I can’t MAKE YOU a SUCCESSFUL COPYWRITER [c’mon people!]

I can’t MAKE YOU a SUCCESSFUL COPYWRITER [c’mon people!]

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Let’s just be clear about this… Your success as a copywriter…  As a marketer…  As an entrepreneur… In your career…  In your business…  IN LIFE… Your success…  IS ON YOU! It’s your responsibility. You must be proactive to figure out how to make it happen. I can give...
This Simple Exercise Makes You A Better Copywriter

This Simple Exercise Makes You A Better Copywriter

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I got this powerful exercise from the late, great Clayton Makepeace… It’s deceptively simple. Do it — actually sit down and do it — once though, and you’ll discover its power. It takes the whole features vs. benefits kerfuffle… And turbo-charges it out the wazoo....
How to Begin Testing Ads (and know what works)

How to Begin Testing Ads (and know what works)

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How do you know if your advertising or marketing works? By testing, of course! But where do you even start?  Where do you begin testing ads? That’s an EXCELLENT question. My short answer is: start with the right THINKING. Because with the right thinking — the right...
Pig-Headed Discipline & Determination [Lesson from Chet Holmes]

Pig-Headed Discipline & Determination [Lesson from Chet Holmes]

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How EASY do you think success should be? Because here’s a little hint… It’s NOT. I mean, later, once you’ve put in the reps and solved this current challenge a dozen or more times, what you’re dealing with now might feel easy. But each time you’re developing a new...
Your Customer’s Two Journeys [emotional copywriting]

Your Customer’s Two Journeys [emotional copywriting]

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Great storytelling isn’t just about what happens… It’s about how the characters in the story FEEL about what happens. This is a major premise and principle behind the excellent Audible program, The Hero’s 2 Journeys…  From Will Smith’s script and screenwriting...
Finding Your Buyers [#1 paid traffic secret?]

Finding Your Buyers [#1 paid traffic secret?]

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Who’s ready, willing, and able to give you money? That’s what Google, Facebook, and the other ad networks all want to know. They want you to be successful.  Because they want you to spend more and more money with them. BUT, they can’t do it themselves.  They can’t...
Don’t give up! [starting your business]

Don’t give up! [starting your business]

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If you’re struggling to get started in your business — to get clients or customers… Today’s episode will be especially relevant for you. I’m answering a subscriber’s question. She’s started her business. She’s a month in. And she’s not getting customers or clients...