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Your Personal Independence Day

Your Personal Independence Day

Happy Independence Day for those of you here in the United States! I hope you spend a ton of time with those you love, and stay safe today while having fun and blowing things up! I was going to go ahead and skip today’s Grab Bag Friday email, as it’s a holiday and...
Can the secret to business success be this simple?

Can the secret to business success be this simple?

Welcome to another Strategy Thursday, where we discuss the most important fundamental business principles and strategies for success. When you’re starting a new business, there’s a TON of advice out there. Some of it dumb and irrelevant, such as “get a nice office, a...
Online video advertising: how long is too long?

Online video advertising: how long is too long?

Which works best: long online video ads, or short online video? Which works best: long copy or short copy? Every time I have this friggin’ debate, it kills me. Because despite enormous tested proof to the contrary, there are still a boatload of marketers — probably...
3 “must haves” for a great lead generation ad

3 “must haves” for a great lead generation ad

For today’s Copy Tuesday article, I’d like to address a very specific kind of ad nearly every copywriter will eventually need to write. The Lead Generation Ad. EVERY business needs new customers to survive. And unless the business sells very low-priced “retail” type...
Last chance (18 questions)

Last chance (18 questions)

I have 18 questions about today’s deadline to answer for you in this special edition of Mailbox Mondays. (Next week we’ll be back to the standard format!) First, a reminder… The clock is ticking. Today is your last day to get FREE admission to (and free access to the...
Watch Now: Lessons from the Titans of Direct Response…

Watch Now: Lessons from the Titans of Direct Response…

Today’s Grab Bag Friday post is another video… Check out this interview I did with Brian Kurtz, from Boardroom, Inc. In it, he reveals the single-biggest lesson he’s learned from each of the Titans presenting at the upcoming Titans of Direct Response event… It’s...
Lazy marketers are leaving piles of moolah on the table

Lazy marketers are leaving piles of moolah on the table

Do you know who Doberman Dan is? He’s a superstar copywriter who used to work under the great Gary Halbert, The Prince of Print. In fact, he’s one of the few freelancers who ever got the “Gary Halbert Seal of Approval.” He also went off, after working with Halbert,...
Content Marketing is Bull—-!

Content Marketing is Bull—-!

Welcome to Web Wednesday. I’m coming out swinging…  And going on record saying… “Content Marketing Is Bull—-!” The content marketing “revolution” is bull—-. – Yes, it’s the buzzword du jour of the web marketing community. – Yes, it seems like...
How long it REALLY takes to form new habits (scientific proof)

How long it REALLY takes to form new habits (scientific proof)

We’ve all heard it. It takes 21 days to form a new habit. And yet, we’ve tried it — time after time — and it’s failed. What gives? Are we just broken? Unable to stick to our goals, like all those regular people out there? Or is there something else going on? I found...
You’re either with me, or against me!

You’re either with me, or against me!

Well, dang it. Our Strategy Thursday just got hijacked by a bunch of so-called “creative” copywriters over on LinkedIn. (Don’t worry, there’s still a huge business/marketing strategy lesson in here.) You see, I posted the article from Tuesday about “swiping”...
How to succeed in spite of obstacles…

How to succeed in spite of obstacles…

Welcome to your very first Mailbox Monday here at Breakthrough Marketing Secrets! A quick bit of housekeeping, for those who don’t read every email the moment it hits your inbox… Shame on you! 🙂 And for my new subscribers since last Wednesday when I made the big...