The right metaphor can be a persuasive bomb… Today I’m going to share a video with you. It’s not me. It’s from an Atlanta writer, Kimberly Jones. It’s about the economic history of America. And the place black people have occupied in America’s economy. It’s also...
What voice will resonate most — and generate the most response? That’s the topic of today’s video. Here’s a hint… It’s NOT, “We at Acme Corporation have served our market for 150 years. Blah, blah, blah…” It’s not the corporate voice. That voice does NOT speak to the...
Have you ever wanted a specific set of words that would just make people do what you want them to do? That’s what today’s video and issue are about. I got a request from a subscriber, Mark, asking about this. Mark said, “I’d like to know key words that can deliver a...
Today’s economic data was a shocker… As I discuss in today’s video… The prediction was that we’d lose 8 million jobs. And unemployment would soar to almost 20% — Great Depression levels. Instead, the economy added 2.5 million jobs and unemployment dropped to 13.3%....
I was just reviewing a bunch of testimonial videos, which I plan to publish in the next few days… They are of people who invested in copy reviews and coaching from me, about their experience… — I helped Patrick turn a rough draft into a $1MM+-in-75-days acquisition...
How do actually launch a copywriting BUSINESS? Like, it’s easy enough to learn the fundamentals of copywriting. There’s a ton of great copywriting books. But most focus on the skill of copywriting, not actually getting clients and getting paid. I got a request from a...
We all benefit when we sit down and think… Even more so when it involves getting thoughts out of our head, turning them into things. You can use a journal. (I’m a fan of this one.) You can use a brainstorming app. (I like mind maps but I’ve recently been using...
Can you use direct response copy for ecommerce products? I don’t quite get it. There seems to be this assumption among marketers. If it’s information, you can sell it with long copy. If it’s a physical product, you should use the shortest copy possible. And so you get...
Have you ever been “in the zone?” For just a moment, you drop into that space… Where everything aligns… Everything just makes sense… You’re probably facing a challenge… But you’re ready for it… Ready to take it on… Ready to do anything… And when you’re in that space,...
We’re 2 months into the COVID-19 shutdown, and we’re NOT back to normal… Consumers — and the businesses they patronize — have gone through massive changes. We’re spending more time at home. We’re going out less. Many of us are newly unemployed. Budgets are tight and...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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