Breakthrough Marketing Secrets
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Writing fresh copy about the same old subject

Writing fresh copy about the same old subject

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Today’s video is crazy… Because if you pay close attention… You’ll see me have a total epiphany, “live” on air… That’s the nature of these unscripted videos. I know what I’m going to say — kind of. I know what I want to talk about. But as I start talking, sometimes I...
A powerful question for consultative selling…

A powerful question for consultative selling…

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This one question will help you close more clients… It’s a way to shortcut so much of the consultative selling process… Where you’re on the line with a prospect… Figuring out what they’re up against… And how you might help them. If you develop rapport — and they’re...
Refund Fraud and Guarantee Abuse

Refund Fraud and Guarantee Abuse

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He asked for a refund, but he never expected my reply… So I had a guy write to ask me for a refund on his first month of BTMSinsiders membership. Not because he thought my training was bad. (He actually was getting a lot of value from it.) But because he wanted to...
Double Your Copywriting Results

Double Your Copywriting Results

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If you are a copywriter… Whether you write for clients, or for your own business and offers… There’s a simple mindset shift. If you HAVEN’T made this shift yet, you’re likely enjoying far less success than is possible. And once you HAVE made this shift, you’ll be...
My #1 Success Secret [Take Massive Action]

My #1 Success Secret [Take Massive Action]

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Here’s what SUCCESS-type personalities know… That FAILURE-type personalities haven’t discovered — yet. It’s the difference between the wannabes who keep asking the same question — “How do I get my first client?” — over and over again… And the rapid successes who are...

Converting buyers from a webinar?

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“It’s easy to get prospects on the webinar… but they won’t buy!” This happens far too often.  You have an engaged market.  You have interesting content.  You can get prospects to register for a webinar.  Heck, you can even get them on and engaged. But then you make...
Justify High Fees & Convince clients your service is valuable

Justify High Fees & Convince clients your service is valuable

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A question from a copywriter… And an answer that applies to copywriting — and other services — and products — and almost anything you might offer… First, the question… — Roy, I started my business one year ago, so everything is still new to me. But I want to learn how...

What is Future Pacing? And how to use it in my copywriting?

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I messed up yesterday… In my video, Manifestation Secret for More Powerful Copywriting, I threw out the concept of “future pacing” without much of a description. So a couple subscribers called me out on it…  Or at least, they politely asked for more. Which is why...