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1 thing every great copywriter must master

1 thing every great copywriter must master

If you want to be a great copywriter, you must master this one thing… It goes a little above and beyond just writing skills… As you’ll hear in today’s episode. And it’s not even just about being able to write to get response — although that, too, is a prerequisite....
Tripwire Funnels vs. Welcome Mat Funnels

Tripwire Funnels vs. Welcome Mat Funnels

I hate tripwire funnels… Yes, they work. And I don’t actually hate them for the structure or anything. In fact often when I work with clients I’m recommending some variation on a tripwire funnel. Because it’s often the best way to get new customers and clients at good...
Stupid Productivity Tip [I hate that this works!]

Stupid Productivity Tip [I hate that this works!]

I hate this stupid productivity tip… I hate it because it works. But it’s a little more complex than that. I keep coming back to it over and over again, because people keep recommending it to me. And it always happens the same way. First, I resist it, because I...
The Purge: Why I just Unsubscribed 23.3% of my Email List

The Purge: Why I just Unsubscribed 23.3% of my Email List

If you’re reading this in your email inbox, you’re safe — for now… (If you’re reading this somewhere else and you’re used to getting Breakthrough Marketing Secrets by email though, you should probably double-check!) I just did a big purge… I unsubscribed nearly 1 out...
5 Freedoms of Copywriting [#5 is huge!]

5 Freedoms of Copywriting [#5 is huge!]

I got into copywriting for the freedom it would give me… I knew from a young age that I WAS NOT a fit for a cubicle job… But I didn’t know how I’d avoid it… Until I found copywriting. Copywriting paved a clear path… For me to be my own boss… To constantly improve my...
This Type of Copywriting Pays Best

This Type of Copywriting Pays Best

This is the secret to big $$$ copywriting… And frankly, it’s pretty simple. You have to know what type of copywriting pays best… And WHY. Luckily, I have a simple rule for you. When you get it, you’ll never forget it. And it has the potential to help you make far more...
“Will Copywriting Work For ME?!”

“Will Copywriting Work For ME?!”

Will you FAIL as a copywriter? I think that’s the fear at the root of this very common question. — Roy, My biggest challenge is in believing any of these practices will actually work for ME in terms of making me $$. It’s like I have a mental block, a big grey...
Turn Terrible First Drafts Into Powerful Copy

Turn Terrible First Drafts Into Powerful Copy

Here’s a big copywriting secret to writing like an A-list copywriter… Our first drafts aren’t much better than yours. In some cases, they might be worse. It’s our willingness to massage them into something great — no matter how many passes — that leads to much better...
Be more persuasive now with this one tiny mindset shift

Be more persuasive now with this one tiny mindset shift

This unlocks your persuasion confidence fast… In today’s episode, I share a very simple visualization… It’s nothing difficult or special. It doesn’t take years to learn.  And it’s not some complex or awkward persuasion technique or trick. But it’s powerful, and can...