Breakthrough Marketing Secrets
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How to pick your niche in 4 questions

How to pick your niche in 4 questions

When you pick the right niche, you find the sweet spot between passion and profits… And, ironically, some niche you absolutely love… That’s NOT known as a “big money” niche… Might actually be a BIGGER opportunity for YOU… Than trying to chase what you hate. Most of my...
The 6-Step Instant Influence Technique

The 6-Step Instant Influence Technique

Instant Influence is a powerful book built around a relatively simple method… I recorded a video on the method — the process — a couple years ago. But I wanted to revisit it. To approach it from a new angle. To introduce it to those of you who haven’t heard of it...
The #1 thing you should do when going into any niche

The #1 thing you should do when going into any niche

Whether you’re entering a niche market as a copywriter, or launching your own business… You have some important homework to do. You have to research and discover what’s working in your niche, not just the copywriting and language, but the entire offer and business...
ADHD Entrepreneur? This changes everything…

ADHD Entrepreneur? This changes everything…

Having ADHD as an entrepreneur can be a blessing and a curse… On one hand, the ADHD brain works in incredible ways… Being creative… Making connections… Finding inspiration… Positioning you as the perfect “visionary entrepreneur.” But with that same brain, you can also...
The 2 Critical Direct Response Marketing Skills

The 2 Critical Direct Response Marketing Skills

What are the most critical direct response marketing skills you need to develop? Whether you’re working with clients… As a freelancer or an agency… Or if you’re launching your own direct response business… Or all of the above… There are really just TWO core skills you...
The Highest-Quality Website Traffic Source

The Highest-Quality Website Traffic Source

There’s one website traffic source that’s higher quality and more profitable than any other… This is critical to remember. Not all traffic sources are created equal. Some have distinct advantages over the others. For example, paid traffic is quick and easy to scale,...
Studying the A-List Copywriting Greats?

Studying the A-List Copywriting Greats?

Should you study the A-list copywriting greats? And if so, should you try to write copy like them? I totally get where this subscriber is coming from with this question… — Roy, Is it possible to become great at copywriting without actually studying other successful...
Definiteness of Purpose tied to Process

Definiteness of Purpose tied to Process

You’ve probably read about “Definiteness of Purpose” in Napoleon Hill’s Think and Grow Rich… It was his very first of 17 success principles. And yes, it’s very important to know what you want — to set a definite chief aim and focus on that. But there is even more you...
Copywriting Secrets: What your prospects really want

Copywriting Secrets: What your prospects really want

This is the deep, dark psychology most people are afraid of… Your prospects desperately want something… And it’s much deeper than any superficial, surface benefits your offer can provide. But if you can give them this… Even a glimpse of it… They’ll be automatically...