I expect this episode to BOMB. I DO NOT expect it to be popular at all. Because I’m NOT making it with the goal of being popular. I’m making it because I think the lesson is valuable, and I want to make it. And the few people who actually watch or listen to every...
When I had ZERO experience, it was my ATTITUDE that got me hired… I was trying to get my first marketing job. I didn’t have a background in marketing. Or a degree in marketing. I didn’t have any experience. But I KNEW I wanted to become a copywriter. And I KNEW I...
What’s your client onboarding process? You have one — whether it’s intentional to serve your purpose, or not. You have some method for getting started with a new client, or on a new project. And it can set the tone for the entire project… It can increase your odds of...
It’s time for some real talk on what it takes to be successful… Business… Your career… Copywriting and marketing… Success… Achievement… Life… It’s supposed to be HARD. You don’t expect it to be easy, do you? Because, ironically, if you expect it to be easy,...
Let’s just be clear about this… Your success as a copywriter… As a marketer… As an entrepreneur… In your career… In your business… IN LIFE… Your success… IS ON YOU! It’s your responsibility. You must be proactive to figure out how to make it happen. I can give...
Let’s have some FUN today, and get some marketing lessons from a very unconventional source… Max Martin is modern music’s #1 hit-maker. He’s written more #1 hits on the Billboard Hot 100 (25!) than anyone other than John Lennon (26) and Paul McCartney (32) — and he’s...
I got this powerful exercise from the late, great Clayton Makepeace… It’s deceptively simple. Do it — actually sit down and do it — once though, and you’ll discover its power. It takes the whole features vs. benefits kerfuffle… And turbo-charges it out the wazoo....
Your best month ever is waiting for you… How do you make it happen? You have to show up, consistently. And do your important work. … At least, that was the experience one of my BTMSinsiders members just shared in our private Facebook group. Sounds simple. And in a...
Last Thursday, Facebook’s stock CRASHED 26% — and wiped out $232 BILLION in value from the stock… What does this have to do with advertising? EVERYTHING. While this one-day movement in Facebook’s stock doesn’t directly impact you from an advertising perspective… The...
How do you know if your advertising or marketing works? By testing, of course! But where do you even start? Where do you begin testing ads? That’s an EXCELLENT question. My short answer is: start with the right THINKING. Because with the right thinking — the right...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...