Breakthrough Marketing Secrets
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Your Customer’s Two Journeys [emotional copywriting]

Your Customer’s Two Journeys [emotional copywriting]

Great storytelling isn’t just about what happens… It’s about how the characters in the story FEEL about what happens. This is a major premise and principle behind the excellent Audible program, The Hero’s 2 Journeys…  From Will Smith’s script and screenwriting...
Finding Your Buyers [#1 paid traffic secret?]

Finding Your Buyers [#1 paid traffic secret?]

Who’s ready, willing, and able to give you money? That’s what Google, Facebook, and the other ad networks all want to know. They want you to be successful.  Because they want you to spend more and more money with them. BUT, they can’t do it themselves.  They can’t...
Don’t give up! [starting your business]

Don’t give up! [starting your business]

If you’re struggling to get started in your business — to get clients or customers… Today’s episode will be especially relevant for you. I’m answering a subscriber’s question. She’s started her business. She’s a month in. And she’s not getting customers or clients...
How to be a successful entrepreneur [embracing risk]

How to be a successful entrepreneur [embracing risk]

Are “safety behaviors” holding you back in business and in life? Successful entrepreneurs embrace risk.  Period. Not dumb risk.  Smart risk. But it’s very natural for us, as human beings, to avoid risk. Instead of doing the risky thing that might lead to massive...
Who else HATES headline templates for copywriting?

Who else HATES headline templates for copywriting?

‘I think “who else” headlines are the WORST… Seriously, I have a pretty strong bias against this one particular headline template — that other copywriters seem to love so much. My dislike of “who else” is to the point where I make some pretty bad assumptions...
Powerful Copywriting Secret: Rewrite Your Customer’s Story

Powerful Copywriting Secret: Rewrite Your Customer’s Story

Your customer wants to be the HERO of their own life… But right now, in the context of your product or service, they don’t feel like the hero. In fact, they might just feel like a big failure. That’s the story they’re telling themselves. And as long as that’s the...
The MOST VALUABLE COPYWRITING skill?

The MOST VALUABLE COPYWRITING skill?

Can you guess the most valuable copywriting skill? Do you KNOW what it is? All the top copywriters you can name have this skill. Most who get to six figures have it. From what I’ve seen, it’s almost impossible to get to seven figures without it. And if you want to be...