Pretty much every 5- or 6-figure deal I’ve ever closed has come from a consultative sales call… I’ve been getting big checks from consultative selling for well over a decade. And while I could spend days helping you do it well… There’s really ONE BIG, EASY LESSON that...
Copywriting is NOT magic… You cannot manufacture, create, or abra-cadabra market desire into existence. You don’t have a magical incantation to make people buy something they don’t desire. This is part of why I’ve never seen myself as JUST a copywriter. I’ve always...
As a copywriter, I LOVE testimonials… They’re better than anything I can write. More believable, more compelling. The prospects connect with them more, and are more likely to buy because of testimonials than because of anything I would write. And so I very...
There’s a specific Copywriting X-Factor that makes your copy massively more appealing… This is something novices can struggle with for years. Often you truly become a pro copywriter when you really figure this out. And maybe surprisingly, entrepreneurs often just get...
Today, I’m answering another subscriber question… He wants to know which copywriting skills are most useful to learn… To help his employer — a consulting business — grow. I’m NOT going to get tactical here. I’m not going to say, “Go learn YouTube ads,” or, “Go learn...
When someone reads your copy, do you want them to think, “That’s good writing!” Nope. You want them to respond. To sign up. To buy. To inquire. Which requires a shift in how you think about your writing. Your writing needs to be invisible. That’s the topic of...
I don’t know if this is a true story or not… But it’s a good story with a great lesson that I wanted to share with you. One day, a man approached JP Morgan, the banker, with an envelope in-hand… He said, “Sir, in my hand I hold a guaranteed formula for success, which...
If you are a good copywriter, there’s an opportunity waiting for you… Do you even realize how much content and marketing is being put out today? Last year, there were 197 million emails sent EVERY MINUTE. Other media channels have similarly staggering statistics....
If you’re waiting for clarity on getting copywriting clients… Trying to find your best niche, your best opportunity, your best potential clients… You absolutely NEED to listen carefully to what I say in today’s episode. You can spend YEARS struggling, if you don’t do...
This might not seem like a shortcut — until you try it… Today, an idea for getting copywriting clients — especially if you’re newer to copywriting. If you want more clients, better clients… Or even just your first client! This idea can help you focus on the...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Better Offer = Bigger Profits [Marketing]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/03/Better-Offer-Bigger-Profits-Marketing-480x270.png)
![Using Testimonials in Marketing [includes example]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/03/Using-Testimonials-in-Marketing-includes-example-480x270.png)
