I was surprised… One of the best copywriters is training newer copywriters NOT to use templates… And here’s the thing… I know he doesn’t currently use templates… But he did in the past, on his way to becoming the great copywriter he is. Personally, I go back and...
She didn’t mean to drop a HUGE copywriting tip and lesson on long copy vs. short copy, but that’s exactly what happened… On Saturday morning, I was at a local high school, listening to a Senior speak about one of our city’s focus programs. (My sons are both currently...
He wants to know how to use Lead Magnets to get more clients… That’s the big ask in today’s Mailbox Monday question. How to use this lead generation tool as part of an overall strategy for bringing clients and customers in the door. (Hint: Lead Magnets are an...
Read this headline and tell me you don’t want to know more… ? “He kissed me like his sister, and I knew I was alone again…” If you’re the lovelorn target of this ad, you HAVE TO keep paying attention. Because you just got punched in the gut. You FEEL the pain she...
I used to totally suck at writing long-form sales copy… Seriously. Long before I earned accolades from some of the world’s best copywriters for copy that stretched into the dozens of pages (and sold millions)… I struggled to make anything over a couple pages make any...
If you want to become a truly great copywriter… The kind of copywriter who can generate millions of dollars in sales, off a single promotion… You need to understand BIG IDEAS. Big ideas move markets. They capture the prospect’s attention and imagination. And they...
If you want to write better copy, faster, you’ll love this lesson. I first heard it from Dan Kennedy, back in 2009… Where he explained, from stage, how he spent just 3 days creating a huge direct mail campaign… That earned him a copywriting fee in the high-5- or...
I’ve talked to advertisers spending thousands of dollars per day, who think a conversion is a singular event… (I’ve been there, so I guess I can’t blame them…) You spend some money, and someone buys or they don’t. They converted, or didn’t. But here’s the thing. The...
David Garfinkel has been called the world’s best copywriting coach… And for good reason. His list of coaching clients and friends — people who turn to him for copywriting advice — reads like a Who’s Who of A-list copywriters. Among other banner clients, Agora...
How am I getting some of the world’s best direct response copywriters and marketers on my podcast? Simple: I’m ASKING. If you want something, you need to ask for it. Further, you need to shift your identity into being the type of person who asks for what you want....
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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