I LOVE having a story selling formula that works nearly every time…
When I know to look for it, I just have to ask the right questions and…
I have a compelling, interesting story that my prospects are interested in, and makes them want to buy my offer.
Even better, I’m NOT making the story up.
I mean, I am — because the guy or gal whose story I’m telling has never told it in this way before.
But I’m NOT — because when I ask the right questions, it turns out that they have a story that fits the formula.
This happened recently — and it was almost like mind reading!
I share the full story in today’s episode of Breakthrough Marketing Secrets.
I was doing a copy review.
They guy behind the product was on the call.
There was ONE SENTENCE in the copy that suggested this flagship story was there and would be really interesting.
So I used my PAISA formula — Problem, Agitate, Invalidate, Solution, Action — to tell what I thought might be his story, to add to the copy.
What do you think happened next?
Yours for bigger breakthroughs,
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