Gradualization is a Eugene Schwartz lesson on what I believe is one of the most powerful copywriting, marketing, and advertising strategies that exists…
It’s all about the “Sequence of Beliefs”…
And how to meet your prospect where they’re at — the conversation currently going on in their head — their current beliefs…
And lay out a path that leads, inevitably, to the point where they feel they must buy whatever it is that you’re offering.
This builds on my episode yesterday, where I talked about the 3 Dimensions of Buyer Psychology…
Turning it into a how-to lesson on making the sale.
Eugene Schwartz’s “Gradualization” Technique Makes You A Better Copywriter
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
The 6-Step Belief-Shifting Framework
3 Dimensions of Buyer Psychology | From Eugene Schwartz in Breakthrough Advertising
“Sequence of Beliefs” from Dan Kennedy, Clayton Makepeace, and Roy Furr
Breakthrough Advertising by Eugene Schwartz
Wanna say “thanks” for this episode? Buy me a coffee…
– – – More from Roy – – –
BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
CopyMentor 1-on-1 Coaching with Roy
