Did you know you can COMBINE direct response and content marketing into a single marketing strategy?
AND this combined strategy can work in pretty much any industry, any market, any business…
Even if you never touch the well-known direct response formats, like sales letters, video sales letters, landing pages, and so on?
It’s all about nailing the PRINCIPLES first.
And this works especially well if you have a more complex product or service offer, that requires some extra explanation to get the prospect to really understand and buy into the value.
Today I got a question from a biotech products marketer, who is struggling to figure out the best marketing strategy for their business.
And if I were to go into any field like that — or really almost any other field that did not use what we think of as traditional direct response marketing — this is EXACTLY what I’d do.
Direct Response CONTENT Marketing Strategy
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
The 6-Step Belief-Shifting Framework
Breakthrough Advertising by Eugene Schwartz
Wanna say “thanks” for this episode? Buy me a coffee…
– – – More from Roy – – –
BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
CopyMentor 1-on-1 Coaching with Roy
