Conversion Hacking: "Prove it yourself" Copywriting from Eugene Schwartz, Gary Bencivenga, Roy Furr

Here’s one little “Conversion Hack” that you can add to your copy…

This generates more response by giving your promises and claims more conviction…

Making them more believable.

It’s a slightly different way to approach PROOF — in a sense, asking your prospect to prove it themselves.

It’s a little trick I’ve used for a long time…

Inspired by Gary Bencivenga’s copy, and that shows up as a lesson in Eugene Schwartz’s Breakthrough Advertising.

Watch today’s episode to see for yourself how it works…

You’ll get the lessons, the underlying principles and strategies, and specific examples from Bencivenga, Schwartz, and my own copy.

Yours for bigger breakthroughs,

Roy Furr

– – – Episode Links – – –

High-Velocity Copywriting Course from Roy Furr

– – – More from Roy – – –

Conversion Hacking: “Prove it yourself” Copywriting from Eugene Schwartz, Gary Bencivenga, Roy Furr