How many other people or businesses offer the same thing you do?
If the answer is anything bigger than ZERO, you need today’s episode.
Because if your client is choosing between you and other options, well…
That’s bad news for you.
The moment your client can get what they perceive as the same thing from somewhere else, that’s competition…
And competition leads to commoditization, and you being forced to charge much lower prices for what you do.
On the flipside, if you become a category of ONE, there is no commoditization and you can charge much higher prices, no matter what you offer.
How? Check out today’s episode…
Make Yourself the ONLY Option for Clients
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
Launch Your Client Business [FREE Mini-Course]
Wanna say “thanks” for this episode? Buy me a coffee…
– – – More from Roy – – –
BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
CopyMentor 1-on-1 Coaching with Roy
