I found the book Prove It: Exactly How Modern Marketers Earn Trust while scanning the Amazon Marketing Best-Sellers list…
And as soon as I saw the cover, I decided I HAD TO get the author, Melanie Deziel, on for an interview.
I dove into the book itself, and that decision was only reinforced.
Melanie was the first editor of branded content at The New York Times… A founding member of Huffington Post’s brand storytelling team… And Director of Creative Strategy for Time, Inc.
She bridges the fields of journalism and marketing…
And the end result is someone who can tell you EXACTLY how to create marketing that oozes authority, trust, and credibility…
Making all your most important claims imminently believable…
… And encouraging your market to BUY.
Even better, her thinking and framework cuts straight to the heart of the matter and makes it all incredibly simple to understand and implement.
Check out the interview, in today’s episode…
Prove It book author Melanie Deziel on How Marketers Earn Trust & Sell More Today
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel and Phil M. Jones
The Content Fuel Framework: How to Generate Unlimited Story Ideas by Melanie Deziel
Wanna say “thanks” for this episode? Buy me a coffee…
– – – More from Roy – – –Â
Proof, Credibility, and Believability Copywriting Course from Roy Furr
BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
CopyMentor 1-on-1 Coaching with Roy
