This might be hard to believe… But I used to be proud that my writing was almost impossible to read. Seriously. When I was in school, I thought it was a marker of my intelligence. And maybe it was… To the academic crowd. Honestly though, I’ve come to believe the...
Do this right, and it makes your offer the ONLY choice your prospect wants to make… I consider this to be one of my most powerful skills as a copywriter. And yet, it isn’t talked about much. It’s thinking you put in BEFORE you write the copy. It’s thinking I’ve built...
“What are the essential business and marketing skills that a copywriter must know about?” That’s the question I got from Sean, that I answer in today’s Mailbox Monday episode. I’ve often talked about how valuable it was for me as a copywriter… To have actually worked...
Past the lands of FEATURES and BENEFITS is the realm of TRANSFORMATIONS… And you’re getting very close… Close to a time when you’ve already discovered how to take your prospects there… You show them the product or service, sure… Its features, and benefits… How...
I’ve fallen in love with using stories to sell as a copywriter… I used to be very logical. I still remember a promo that tried to lay out “The 7 Critical Steps to Launching Your Copywriting Business.” Or something like that. It was maybe a good list for a 1,000-word...
Can you make me — your prospect — FEEL your emotions? Can you make me feel the depth of despair you felt when you were struggling to solve your problem? Can you make me feel the relief and joy you felt when the problem was finally solved? Can you take me along for...
Today’s episode is a massive value-bomb of headline-writing goodness… And no, I didn’t just rehash the same 100 proven headline formulas (though I will show you how to use them better)… Instead, I go deep into how to write compelling headlines like a true...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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