How to write video sales copy…

How to write video sales copy…

Let’s start with the obvious: the world is going to video… Text-on-page sales copy is still critically important.  Sometimes to supplement video.  Sometimes instead of.  Sometimes in places where video just doesn’t work (for now).  And even when you have a video,...
Estimating project timelines [marketing project management]

Estimating project timelines [marketing project management]

ail “How long will this project take?” It sounds like a simple enough question.  At least on the surface. It’s actually anything but. My thoughts below… Remember: today is Monday, the day I open up the mailbox and answer your questions. To have your question answered...
No B.S. Sales Success by Dan Kennedy [One Big Idea Video]

No B.S. Sales Success by Dan Kennedy [One Big Idea Video]

?? What’s the most important lesson in No B.S. Sales Success in the New Economy by Dan Kennedy? Check it out in today’s Video Friday issue… Click here to grab a copy of No B.S. Sales Success by Dan S. Kennedy. This one lesson has been highly influential in me...