Reputation Hacking: A lesson learned from Dan Kennedy

The title of this video is a type of reputation hacking… It’s Video Friday.  And yes, this concept is based on something I once learned from Dan Kennedy.  But he’s not the ONLY source of this — and in fact I don’t think the words “reputation hacking” have ever come...

Today, I turn the tables!

For today’s issue of Breakthrough Marketing Secrets, I’m going to do something different. Since we’re coming up on the New Year and everybody’s about to go into mega holiday mode, I thought I’d use today to ask you a couple questions. Can you take a couple minutes...

How to create powerful brand copy…

Branding, for branding’s sake, is dumb… That’s the fundamental  perspective I come from, as a direct marketer. I’m not into brand-building.  I’m not into image advertising.  I believe that traditional “Madison Avenue”-style advertising is a complete waste of money....

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