One way to look at selling is the process of continuously finding and eliminating objections until your prospect has no better option than to respond… I’m actually not a huge fan of looking at selling this way. Because there’s something about the posturing and...
Although many would call me a marketing expert or copywriter, that doesn’t quite capture my unique abilities… At least, not in the isolated, marketing-as-a-silo-department-within-a-business sense. More broadly, I’m a strategic business thinker. And I recognize that...
I just used a sneaky, manipulative marketing tactic to get you to read this. Let me tell you what it is. Then, let me tell you why you should absolutely hate me for doing this to you. The tactic: I click-baited you! Just in case you’ve been living under a rock,...
It’s Monday, which means it’s time to dig in the ol’ mailbox! Remember, every Monday is Mailbox Monday where I answer YOUR questions on marketing, selling, copywriting, business-building, and more… Just email your question to [email protected] and I’ll answer your...
It’s Video Friday! I was totally beat earlier today after my webinar on how to Think Like an A-List Copywriter, so I’m cutting this one close. But I just hopped on Facebook Live, through Zoom (my webinar platform) and recorded a quick video on How to Scale your...
I once heard that the “World’s Greatest” copywriter, Gary Bencivenga, had a trick he used to boost the odds he’d crank out a highly-profitable promotion… Now, in fact, Gary had a bunch of tricks up his sleeve. That’s why he earned this testimonial from fellow A-list...
You’re familiar with Gary Halbert, The Prince of Print? Our times in marketing just barely crossed, by a couple years. I came into marketing as he was posting his letters on his still-live The Gary Halbert Letter website. Direct response wisdom that used to cost $199...
I’ve picked up a little hack to get my kids to pick up the house before bedtime… And, it has INCREDIBLE relevance to your marketing results. Let me share. My kids are like a lot of kids. They don’t like to pick up. Especially when it’s mom and dad asking them to do...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
