Write great copy fast with Automatic Copywriting…

Write great copy fast with Automatic Copywriting…

Would you like to be able to write better copy, faster? If you’re like anyone who has ever written copy for any reason ever, I’m sure the answer is yes. Now, what if I told you the answer is already floating around in that big gray glob between your ears? Well, it is!...
What’s wrong with most Super Bowl ads?

What’s wrong with most Super Bowl ads?

17 years ago, I started college as a marketing major… It wasn’t because I was excited about marketing at the time.  Rather, I graduated high school with no freaking clue what I was going to do with my life.  My mom thought I might like marketing and advertising.  So I...
Elon Musk’s 10X Innovation Secret

Elon Musk’s 10X Innovation Secret

Let’s keep the breakthroughs coming! In a minute, I want to share something I read about Elon Musk, and 10X innovation — in digging holes, of all places.  But first, a little context. Yesterday, I wrote about how you are what you consume — including, maybe especially,...
You are what you consume

You are what you consume

Whoa! Yesterday’s essay on The Architecture of A-List Copywriting Skills (which was really just one narrow application of a much deeper/bigger Architecture of Skills model) struck a nerve… Just like I said in the essay, it got a huge open rate because I put “A-List...
The Architecture of A-List Copywriting Skills

The Architecture of A-List Copywriting Skills

It’s about to get heavy… One of the thinkers who influenced me most in early adulthood is a guy named Ken Wilber.  What Ken is best known for his is Integral theory.  Ken has devoted his whole life to chasing one big problem: If there’s a theoretical model of...