The value of doing deals with the big players…

The value of doing deals with the big players…

Today I have a little less time than normal to get my daily email done and ready to go out the door.  So it’ll be shorter, I’m sure. I have a very big and exciting project launching next week, that’s been in the works for months, quietly, behind the scenes.  And I’ve...
Headline Writing Secrets for Future Superstar Copywriters

Headline Writing Secrets for Future Superstar Copywriters

Do you know the REAL secret to writing great headlines?  …  And that once you have it, it makes writing million-dollar copy so, so much easier?! We’ll get to that in a moment. For now, I have to remind you that it’s Monday, and that’s a GREAT thing.  Because it means...
It’s Time To Start Closing Sales

It’s Time To Start Closing Sales

Here’s the next — and second-to-last — chapter in my lead generation book. Today’s issue is a little late because I really wanted to make sure I got this chapter right. If you’ve been following along, I want you to pay special attention to the request after the...
Create A Powerful Selling System Around Your Book

Create A Powerful Selling System Around Your Book

The next chapter of my book on how to use a book for lead generation! — Now that you’ve actually gone through the process of creating your book and getting your first stack of copies printed, the real fun can start. Here’s where you turn that stack of books sitting on...
Should you sell your lead generation book, or give it away?

Should you sell your lead generation book, or give it away?

Continuing with my book on lead generation using a free book… The chapter I intended to write today was growing too long.  This section was originally in the middle of it, but I realized it makes a great short chapter or supplemental section on its own.  So I’ve...
How To Package, Publish, And Print Your Lead Generation Book

How To Package, Publish, And Print Your Lead Generation Book

And, we continue with my book on lead generation! — What you actually need to know to package, publish, and print a book will not fit in a single chapter of this book.  In fact, there are entire books, websites, and services dedicated to just this topic. Rather than...