How to get started as a financial copywriter…

How to get started as a financial copywriter…

It’s time to answer YOUR questions! It’s Monday, which means I’m diggin’ in the ol’ mailbox, and I think I’ve got a good one for you this week. It’s all about how to break into financial copywriting… More on that in a moment.  But first, remember: Every Monday I...
“Deeply and irrevocably personal”

“Deeply and irrevocably personal”

I was browsing through the giveaways from The Titans of Direct Response this morning… A friend had asked me a question and inadvertently sent me on a quest.  It led to an interesting discovery… I was looking through the Greatest Hits of Direct Mail bonus, featuring a...
The secret selling psychology of “snow days”

The secret selling psychology of “snow days”

Today is a snow day and the kids are out of school, so I’m going to keep this issue brief… In fact, it’s the second snow day in a row.  But yesterday my wife was scheduled to be home with the kids most of the day anyway, so I got a full day of work in.  Today, I got...
Brian Kurtz: “The next million dollar copywriter…”

Brian Kurtz: “The next million dollar copywriter…”

This essay was written by my Titans of Direct Response client, 35-year direct marketing industry insider, and “friend for life” — Brian Kurtz.  To get more essays like this, sign up for his list at www.BrianKurtz.me. I’m sharing it with his permission and his...