So, Rainmaker… Is that a controversial enough title for this essay? It comes out of a real conversation I had where a business owner I was advising could quickly have steered into that territory. He was asking if he should write his copy in a professional, even...
Hey there Rainmaker, it’s Tuesday! But, I’m going to pretend it’s Monday. Because Mailbox Monday sounds a lot better than Mailbox Tuesday. And I’ve got a nice little queue of folks who’d love to have their questions answered. (For those of you in the US, I hope you...
Hey Rainmaker, what a small world it is… I got on the phone earlier this week with David Garfinkel. I was talking to him about direct response copy coaching — which is a service he specializes in providing. (Very high-end, for working copywriters only. Contact me...
Hey there Rainmaker, today is an off day for me. Thursdays are supposed to be packed with writing time, and I got some writing done, but I’m having trouble keeping momentum. I need to start this email this way, because admittedly I’m not moved to write like I am most...
Hey Rainmaker, today’s a tight day so I’m picking a topic I can riff on quickly and deliver a ton of value… It’s about physical products, services, and the clarity of your offer. I’ve spent most of my time in the publishing business. A lot of that time, selling...
An old rule of direct marketing: 40% of your results are generated by the audience you choose to market to, 40% by the offer you make, and only 20% by copy and creative. Well Rainmaker, knowing this has been a huge part of my success as a “copywriter.” Because when I...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
