Today’s article is for copywriters, but it’s also for anyone that has to write anything persuasive, where the first few words you write need to capture your reader’s attention. I’m taking off early this afternoon, so I’m going to keep it short — but I’ll give the...
Today’s issue starts with some sad news. I just learned that the copywriting world lost one of its great HEARTS, as well as a great MIND. Don Mahoney, star of so many direct marketing successes and a co-founder of AWAI, passed away the other day. While I never worked...
I “grew up” on the internet — logging onto AOL back in the mid-90s. I’m extremely comfortable online. I even like getting a lot of my information — particularly timely news — online. In fact, we’re subscribed to the local newspaper’s Wednesday and Sunday editions. But...
Yesterday, I wrote about how to read the mind of your target audience, to really get to know them before writing any copy to try to sell them. Today, I want to talk even more about how people think… And how to use that knowledge in your copywriting. I was just...
Let’s check the mailbox, shall we? It’s Mailbox Monday, which means it’s time to answer YOUR questions! And remember — if you’d like your question answered in an upcoming issue of Mailbox Monday, all ya gotta do is send it through to [email protected]. Oh yeah, and...
The following is a story I first came across about a decade ago. It was given to me by someone who you would assume — by profession — wouldn’t be extremely wealthy. And yet, who had made enough that by his mid-50s, he would never have to work another day in his life....
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
