Was I wrong?  (Yesterday’s post)

Was I wrong? (Yesterday’s post)

Yesterday’s post was a bit of a monster! Though it definitely ranked up there for what I consider to be my most useful advice for breaking into freelance direct response copywriting. If I had to start all over today — knowing what I know now — it’s the advice I’d...
58 minutes of my greatest copywriting secrets, free!

58 minutes of my greatest copywriting secrets, free!

I have something really cool for you today. A few months back I got an interview request from Wes Murph. I first met Wes at AWAI a little over a year ago, and caught up with him more recently at The Titans of Direct Response. He’s an incredibly sharp copywriter and...
Structuring Your Guarantee to Increase Sales and Profits…

Structuring Your Guarantee to Increase Sales and Profits…

“If you can’t guarantee your product, you shouldn’t be selling it.” I firmly believe it. And I have, for a long time. At my first marketing job, selling IT training, it drove me nuts. The owner wouldn’t guarantee his product. Even though if someone would call in and...
The death of “beat the control”

The death of “beat the control”

It’s Web Wednesday, and I’m going to take advantage of that to riff on an idea that might at first seem a bit controversial. … The Death of “Beat the Control!” You don’t have to be in the direct response copywriting world for long before you start hearing about “beat...
The second-best way to become a copywriter…

The second-best way to become a copywriter…

It’s Copy Tuesday, and that means we’re going to talk all about copywriting! Today, specifically, how to break into this biz and become a copywriter yourself. If you’re an experienced, working, in-the-trenches copywriter (or a business owner, or anyone else who has no...
Which side of this email marketing debate are you on?

Which side of this email marketing debate are you on?

Hello and welcome back to Breakthrough Marketing Secrets! After the long Thanksgiving weekend, it’s good to be back. Although I’ll admit I’m a bit of a slow-starter today! There’s something about a nice break that is both relaxing and stressful. Relaxing when you hit...