I got an email this morning that riled me up. Not from a Breakthrough Marketing Secrets reader. I think you guys know better. Nope, this was from someone who had literally just opted in to receive free email lessons on how to cut foam wings for model airplanes. I...
Yesterday’s post was a bit of a monster! Though it definitely ranked up there for what I consider to be my most useful advice for breaking into freelance direct response copywriting. If I had to start all over today — knowing what I know now — it’s the advice I’d...
Hello and welcome to Mailbox Monday! Today’s the day where I answer YOUR questions on business, marketing, selling, the works… All you gotta do to get yours answered in an upcoming issue of Mailbox Monday is send it right over to [email protected]. I’ll throw you in the...
I have something really cool for you today. A few months back I got an interview request from Wes Murph. I first met Wes at AWAI a little over a year ago, and caught up with him more recently at The Titans of Direct Response. He’s an incredibly sharp copywriter and...
“If you can’t guarantee your product, you shouldn’t be selling it.” I firmly believe it. And I have, for a long time. At my first marketing job, selling IT training, it drove me nuts. The owner wouldn’t guarantee his product. Even though if someone would call in and...
It’s Web Wednesday, and I’m going to take advantage of that to riff on an idea that might at first seem a bit controversial. … The Death of “Beat the Control!” You don’t have to be in the direct response copywriting world for long before you start hearing about “beat...
It’s Copy Tuesday, and that means we’re going to talk all about copywriting! Today, specifically, how to break into this biz and become a copywriter yourself. If you’re an experienced, working, in-the-trenches copywriter (or a business owner, or anyone else who has no...
Hello and welcome back to Breakthrough Marketing Secrets! After the long Thanksgiving weekend, it’s good to be back. Although I’ll admit I’m a bit of a slow-starter today! There’s something about a nice break that is both relaxing and stressful. Relaxing when you hit...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
