Why a big ego is a good thing…

Why a big ego is a good thing…

If you want to do big, important things in life (in marketing, business, or anywhere else) you MUST make it a point to cultivate a friggin’ BIG EGO! For today’s Grab Bag Friday issue, I’m going to take a stand that at first may seem a little controversial, or even...
What my needy cat taught me about sales positioning

What my needy cat taught me about sales positioning

We have two cats. One, Charo, is extremely needy and insecure. She always wants attention. And she hates when people are behind closed doors. When our youngest was born, we closed the door to our bedroom at night, so Charo couldn’t sneak in and get on the bed. What...
6 best ways to make money while you sleep (with copywriting)

6 best ways to make money while you sleep (with copywriting)

I really don’t like the “make money while you sleep” conversation. Passive income makes a really good sales pitch. The idea of “money for nothing” is perhaps one of the most alluring draws of anything out there. The investment space is full of variations on the theme....
Why you WILL NOT see me at AWAI’s Bootcamp this year…

Why you WILL NOT see me at AWAI’s Bootcamp this year…

If you’ve been around the AWAI copywriting world any time in the last five or so years, you’ve seen me there — a lot. I know many of my readers here at Breakthrough Marketing Secrets first discovered my work through AWAI. Heck, over breakfast one year, Joshua Boswell...
104.8% higher email opt-in rates with this technique…

104.8% higher email opt-in rates with this technique…

I just read a great article from Noah Kagan, on Aweber’s web site. It was about 7 data-based list-building tips his companies have found from getting over 1,000,000 email sign-ups. Specifically, “rules” for getting higher conversion from your email pop-ups. You...