Breakthrough Marketing Secrets
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After 10+ years, 2 million+ words of content, and 1,000+ videos, it’s time to move on.

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“Help! I need money fast!”

“Help! I need money fast!”

What you need to know about making cash, fast… Ugh.  I can feel it coming. A reader writes in with a question.  They want the answer to be one thing.  But I know the answer is something else. In this situation, of course I could tell them what I know they want to...
The Power of Your Mind [You don’t even know!]

The Power of Your Mind [You don’t even know!]

This video starts with a very important quote about the power of your mind… It’s from a book I’ve just started reading — so I’m not ready to do a One Big Idea video about it, quite yet. But it is a profound and powerful book, I know already.  Because, as I explain in...
A dark truth about work-at-home freelancing…

A dark truth about work-at-home freelancing…

People are often jealous that I work at home… And frankly, I love that I have The Big 3 Freedoms of Freelance Entrepreneurship… — Freedom of time, to work when and how much I want. — Freedom of place, to work where I want. — Freedom of income, to expand my earnings...
The ultimate self-help book…

The ultimate self-help book…

This book could completely change your life… What if you had a book from an author who knew you well… Who understood your deepest desires… Who saw clearly where you were coming from, and where you wanted to go… And who could draw from all the best advice you’d ever...
If you’re struggling to write long copy…

If you’re struggling to write long copy…

Long copy doesn’t always come easy… I still remember when I was getting started as a copywriter.  I’d written one long-form promo that did a really good job of telling a client’s story. It was good enough that it got the attention of the ORIGINAL internet marketing...
How to find happiness + financial success [Ikigai]

How to find happiness + financial success [Ikigai]

Being the richest copywriter or entrepreneur has never been my priority… Yes, I absolutely want to build an abundance of resources to ensure I’ll always have a comfortable life.  And that my kids will have all they need until they are fully able to support themselves....
The Most Powerful Emotion [12 dimensions of shame]

The Most Powerful Emotion [12 dimensions of shame]

Are you in touch with your shame? Shame is probably THE most powerful emotion. Perry Marshall once pointed out that it is THE defining emotion of human existence, as presented in the Bible.  That once Adam and Eve ate from the Tree of Knowledge, they realized they...

Getting Things Done by David Allen [One Big Idea]

This is perhaps the world’s most popular productivity book… The book is Getting Things Done, The Art of Stress-Free Productivity, by David Allen. It was released all the way back in March 2015.  And even still, it’s ranked Amazon’s #2 best-selling Time Management...
Grammar is a low-value skill…

Grammar is a low-value skill…

I’m going to get some hate for this one… I know a lot of people who consider themselves to be writers.  Including many Breakthrough Marketing Secrets readers.  And most of them will disagree with what I’m about to tell you. In fact, some of them will very much want to...
KISS me… [copywriting secret]

KISS me… [copywriting secret]

This is my biggest weakness as a copywriter… And no, it has nothing to do with kissing…  Or the rock band KISS. Rather, it has to do with writing in a really simple way. I like to think. I like to think of myself as a thinker. I like to be thoughtful. I appreciate...
Every head in the room turned…  [first impressions]

Every head in the room turned… [first impressions]

When he walked into the room, every head turned… There was something about him. Yes, he looked good.  Fit, healthy, full of energy.  Nice clothes.  Well-groomed.  But even all these details were merely on the nice side of normal. It wasn’t just his appearance.  It was...
Break free from the Upwork/freelance job site trap…

Break free from the Upwork/freelance job site trap…

“Copywriting and direct marketing are a commodity business…” I still remember when Perry Marshall made that assertion.  I first heard him talk about it at a closed-door training session at Boardroom in 2013.  Then he doubled down on the message in 2014, at The Titans...