This is one of the most important business books I’ve ever read…

The book is Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, by Al Ramadan, Dave Peterson, Christopher Lochhead, & Kevin Maney.

Don’t let the rah-rah generic title fool you.  This is an extremely powerful book, based on one core powerful idea.

It contains the secret behind some of the biggest successes in 21st Century business — in Silicon Valley and beyond.

The book itself shares both this One Big Idea and a methodology you can follow to not just beat your competition, but to make it irrelevant.

It’s been worthy of multiple reads from me, and I think you’ll get a lot out of the One Big Idea shared in the video, as well as the book.

Yours for bigger breakthroughs,

Roy Furr

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