Here’s a surprise new take on Video Friday… Earlier this week, my coach and friend Joseph Rodrigues released an “insights and perspectives” video on my book — The Copywriter’s Guide To Getting Paid. In case you’re not familiar, Joseph does a few things with these...
“You might be an idiot if…” Remember the old Jeff Foxworthy sketch, “You might be a redneck, if…”? As a comedy album, it peaked at number 38 on the billboard chart. And it was quite the schtick. He made fun of people for being rednecks, while also smiling and nodding...
I have a love/hate relationship with competition… It’s too easy for it to get out of hand. My kids — not knowing better — turn EVERYTHING into a competition. That’s a good way to never be happy. “Last one to…” “My LEGO set is the best…” “You’re not even any good at…”...
The real secret to success as a copywriter is not what you think… Read the books and study the classic gurus, and you’re going to get all sorts of advice. — Study old ads. — Copy famous ads and sales letters by hand. — Buy my course! … And so on, and so on. All of...
This one big idea can make you a much better copywriter… I decided NOT to do a book this week, but another resource I got from one of the world’s greatest copywriters — Clayton Makepeace. It’s the Clayton Makepeace PDF of copywriting checklists that I got as a poster,...
“Ego is the enemy.” That’s actually the title of a book I like and generally agree with, about Stoic philosophy. But it’s also a terrible and misleading statement. Because your ego is your friend. And having a bigger, stronger, healthier ego is actually the answer....
Sometimes complex marketing problems have simple solutions… I was talking to a neighbor today. He’s in a business where he’s basically a problem solver. There’s a generic name for people who do what he does. But it doesn’t really tell you anything — it’s wildly...
I remember a terrible moment from a conference I attended… There was a person who was not quite a fit for the culture of the conference who had insisted on doing the introductory speech. And because of her connection to the host organization, she got the gig. She was...
If you don’t have an offer they’ll buy, you won’t make the sale… I’ve written over and over again about how to get started as a copywriter. And yet I still get the same question asked, over and over again. How do I get started as a copywriter? How do I get started as...
Okay, this feels really vulnerable… Today’s Video Friday is very different than anything I’ve ever done. It’s a short 2-minute video. You could call it spoken word. It was actually written to go over a hip-hop beat. But I’ve NOT released it and NOT released it for...
When marketing guru Dan Kennedy was in debt and collections agencies were chasing him, they did something interesting… This was long before he was the marketing guru we know today. He was a struggling entrepreneur, in a little over his head, and trying to make things...
We are all standing on the shoulders of a giant… I’ve talked about Eugene Schwartz many times before. And his book, Breakthrough Advertising. (A good starting point would be my One Big Idea video.) This book, beyond all others, truly gets at the core principle of...
You know exactly what to do, but you don’t do it… You can’t bring yourself to taking that tiny action. It seems so small, so achievable. But you don’t have the confidence to get over that (even tiny) hurdle. This moment — of action or inaction — can have a profound...
Don’t copy me! Not if you’re trying to get copywriting clients. At least, don’t copy my daily email strategy. That — and what to do instead — is the topic of today’s article. It’s Monday, which means it’s time for me to open up my mailbox and answer your questions. If...
I’m peeling back the curtain, and revealing what I’m doing to you… Not only that, I’m practicing what I preach! You could call today Ask day. Because this morning I used the One Big Idea from Ask by Ryan Levesque to gather market research on how I can serve you...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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