This is a very specific question, but one that has many lessons in the answer… I got a question about how to sell books online. And even if you don’t sell books, it’s worth reading, because the lessons go far beyond a bunch of pages bound up with a cover. Remember,...
This is a book Gary Bencivenga recommended… Widely considered THE BEST copywriter of his generation, and one of the greatest of all time. Gary’s copywriting was tested against the best-of-the-best. And he nearly always won. Gary told the story of the process he...
This is one of those lessons that stuck, that I use in all the copy I write… I first read it from Clayton Makepeace. I’m pretty sure he developed this when working alongside Tom Phillips at Phillips Publishing. Phillips Publishing was one of the giants of direct...
Are you selling something worth buying? Let’s start there. Because if you’re not selling crap, this will work for you. Here’s the thing. Most people make selling too freaking difficult. It’s not that hard. Yes, there are better and worse ways to sell any given...
Once again, I’ve seen a reference to The Wall Street Journal’s “Two Young Men” letter by Martin Conroy… And, as usual, it’s cited as the most successful sales letter of all time. Which may or may not be true in the absolute sense. But there’s another seldom-told story...
Your next big breakthrough is just one idea away… You’ve probably heard the stories. A copywriter or marketer tests a new headline. The new headline multiplies response. Suddenly a loser becomes a winner, a winner becomes a breakaway hit. … Or, alternately, the...
I’ve been learning a bunch of YouTube tips, tricks, and hacks recently… I create pretty good content — at least I think so, and that’s the feedback I get. But I want to get it in front of more people. And as part of that, I want to get more subscribers to my YouTube...
This guy was totally terrible… Okay, so I got a new connection on LinkedIn. The guy writes me a message there… “Hi Roy” I don’t respond. I am judicious with where I spend my time. Although I do recognize the value of open-ended and non-goal-directed conversations, I...
Copywriters, listen up… All the glory in copywriting goes to the headline and lead. The Big Idea. That part of the copy that immediately captures the attention, and hooks it to make the sale. But here’s the thing. The Big Idea DOES NOT close the sale. The Big Idea...
I’ve been thinking about this a lot recently… It’s inspired by a private webinar I attended with Henry Bingaman and Marcella Allison. In it, they broke down the creative process behind a promo Marcella wrote and Henry copy-chiefed. (Here’s the webinar...
I wish I had a magic wand that would fix all the injustices of the world… Because short of that, I don’t know what would actually fix the situation we’re about to discuss. I’ll do my best to try to offer good advice. But at the same time, I recognize one glaring...
This is incredibly powerful. Your prospect has to go through a sequence of beliefs before they will become interested in your offer. In today’s video, I come at this from three perspectives. Based on a personal conversation I had with A-list copywriter Clayton...
This is an incredibly practical tip for creating marketing and content… I’ve been writing a lot in the last few days about self-help and personal development — including how I’ve dealt with my own issues. In part, because it’s been a focus leading up to the Transform...
This is really powerful — for marketing, business, and life… I follow The Rock on Instagram. I haven’t been into professional wrestling since before he was a thing, and I don’t even watch most of his movies. I loved him in Moana, and got into him that way. But the...
When I read this passage, I couldn’t stop highlighting it… “One of the most destructive aspects of depression is the way it paralyzes your willpower. In its mildest form you may simply procrastinate about doing a few odious chores. As your lack of motivation...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Get YouTube Subscribers – Easy “Watermark CTA” Hack [how-to video]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/09/Get-YouTube-Subscribers-Easy-Watermark-CTA-Hack-how-to-video-Thumbnail-480x270.png)
![Step #1 to sell more: don’t be an annoying pest… [or worse, a creep]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/09/chase-wilson-tu_uBj2_oTQ-unsplash-200x300.jpg)
![How to write a compelling offer… [head game plus step-by-step]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/09/keep-calm-and-close-the-sale-257x300.png)
