When you’re in the room with a billionaire, you pay attention… Now, I’m not sure he was a billionaire, at that moment. He might of simply been well on his way. But by the time I was listening to Bill Bonner’s speech, he was running a company that was easily making...
Okay, so I may regret this one… And yet, I couldn’t help but rant. This came out of a customer service issue around The Copywriter’s Guide to Getting Paid. But the true problem may lay many layers deeper. At the level of believing in magic pills. At the level of...
No, this is not an article about dating… However, I did intentionally use the language of dating. Because I think it works as a great metaphor for selling. I’m sure you can remember a time when you had a romantic crush who wouldn’t give you the light of day. Maybe...
“All work and no play makes Jack a dull boy…” Do you HUSTLE? Do you GRIND? Are you putting in 110%? Our culture seems to be effort-obsessed. Work more. For more results. And in doing so, you’re somehow doing life and work right. (The flip side being that if you...
I’d put it off for too long… From the moment I started work at my first full-time marketing job, they knew I had one foot out the door. I’d been clear in 2005 that I intended to eventually become a freelancer. And my boss told me that he wanted to keep me so happy...
You’re trying to do too much… You’re over-extended. Under-focused. Spread too thin. And success just isn’t happening as quick as you’d like it to come. At least, that’s my wild guess about the guy who sent in the question for today’s Mailbox Monday issue. Now this...
Claude Hopkins was about 100 years early… Because his book is more relevant today — with the internet, and the trend toward data-driven marketing — than it has ever been. I share a story from earlier this week, where I was advising a local college on updates to their...
Wanna make good money on client work? Webinars are a smart way to do it. They’re high-value. Meaning, they have a lot of moving pieces, and clients often need someone who understands how those pieces fit together. And they’re willing to pay more for that skill....
The following are 11 tips for developing content for your webinar presentation… You can get even more detail on these tips in my How To Create Webinars That Sell presentation. The replay is available at that link until Friday, November 8th. Let’s dive in… Build it...
My Webinars That Sell approach is effective because you don’t have to get any better at selling to get better results… Heck, this is part of why Jeff Walker’s Product Launch Formula is so effective… As well as the funnel strategies I first heard from Ryan Deiss and...
Has this ever happened to you? You have a hot prospect. You’re speaking with them. They’re excited about working with you. You think they’re ready to get work started — and send you some money. Then… NOTHING. Silence. And no matter how many times you try to reach...
Do your beliefs and behaviors attract wealth? Dan Kennedy’s book, No B.S. Wealth Attraction in the New Economy, is built around a core idea in a Napoleon Hill quote… “Our brains become magnetized with the dominating thoughts which we hold in our minds, and, by means...
Have you been getting excited for Halloween? It’s tonight! And I’m not just talking about Halloween because that’s what day it is. But because it is critically important to today’s lesson… Why it’s almost automatic that you will sell more with a webinar or other...
It was incredibly awkward… This guy was one of the direct mail greats. A copywriter whose name you’d recognize. He was up on stage. And he’d just delivered a tremendous presentation about what worked in direct response. He spoke from experience. He had decades’...
Earlier today I sent out an email announcing a webinar on how to create webinars that sell… Here’s the registration link if you’d like to check it out. (It’s definitely filling quickly!) As you can imagine, I’m thinking a lot about webinar campaigns right now. And...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...