Claude Hopkins was about 100 years early…

Because his book is more relevant today — with the internet, and the trend toward data-driven marketing — than it has ever been.

I share a story from earlier this week, where I was advising a local college on updates to their marketing curriculum.

Plus I share the ONE BIG IDEA from Scientific Advertising.  (Which you can get on Amazon here.)

Plus I reveal one of the most important trends in modern marketing and advertising that both brand marketers and direct response junkies can agree on.

Plus I give away a free audiobook version of Scientific Advertising by Claude Hopkins.

It’s all in today’s video.

Yours for bigger breakthroughs,

Roy Furr

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