“I despise long and overly-long copy.” That was her entire response to yesterday’s article, on how to get good at copywriting. Yep. That’s all her email said. Hit reply. Type one sentence. Hit send. First I wanted to fight her on it. But that’s a bad idea. Which...
Today I’ll share one of my biggest copywriting breakthroughs… This is one of two giant things I discovered right before going out on my own, as a freelance copywriter. It completely changed the way I looked at copywriting — especially long-form direct response. And,...
I get really frustrated this morning… This was even before I started work. After I did my morning kettlebell training, to build good energy for the day. After I meditated, to build good energy for the day. I got derailed. And my energy spiraled downward — fast. I...
This will help you close more sales… This is one of those core, foundational principles to effective selling. It’s not a flashy tactic. But, as you’ll see in a minute, it can also be applied tactically or as a technique in nearly every selling situation. Have you...
I might be wandering into a mine field with this one… I have strong opinions. I’m pretty certain in my perspectives. That’s part of what makes me so successful. But sometimes, it also pisses off a reader. Who legitimately asks a question, often out of frustration. ...
Can I show you how to get as many clients as you need? What I’m about to show you is a simple process. A way to reverse-engineer success. A way to set a goal, and plan to meet it, and then work that plan until it’s done. This is really simple and straightforward. ...
I originally wrote this article in May 2016… Seems even more relevant — and enlightening — and powerful today. I have the kids at home today and am trying to spend as little time working as possible, hence the reprint. Tomorrow we’ll be back to fresh Breakthrough...
When you have a small business or startup, one of your biggest challenges to overcome is how to acquire customers at a profit. Which is exactly the reader question I got — and answered in today’s video issue… — Roy, My biggest challenge today is how to deal with...
He’s among the most successful readers of my work… Are you familiar with Mark Ford? Or perhaps you’d know him by the pen name, Michael Masterson? He’s a best-selling author. He’s a partner in one of the most successful direct response businesses in the world, that...
What you do daily determines your success… What if you were to, for example, launch one Facebook ad every day, for your business? Or what if you were to write one email to your list? Or do one thing to stimulate client demand? Or do one set of exercises? Or read one...
Does your business create joy? For you? For your customers and clients? For your team? If not, why the heck are you doing it? I often write about the maxim that “Problems are markets.” Meaning, when you have a large enough group of people all interested in solving a...
“New customers are the lifeblood of any business…” Right? Well, sure. But that’s only part of the story. Because if you are ONLY focused on getting new customers, and making that first sale… You’re leaving a TON of money on the table. And, in fact, you’re making it...
What’s the smallest bit of marketing strategy that makes this biggest amount of contribution to your results? That’s the One Big Idea I share in today’s video, about Perry Marshall’s book, 80/20 Sales and Marketing. NOTE: That’s an affiliate link direct to Perry’s...
After yesterday’s issue, I got another unsubscribe message… Basically, this former subscriber complained that I don’t write about marketing enough. And I guess I get her point. After all, the name of my site is Breakthrough Marketing Secrets. But here’s the thing. If...
This morning, I wrote an apology note — to myself… I’ll explain in a minute, but first — the context. It’s January 8th. And if recent research is any indication, you have about 4 days left of actually sticking to your New Year’s resolutions. That’s assuming you are a...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Do this if you know you could do better… [Goals, Productivity, Habits, & New Year’s Resolutions]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/01/caleb-woods-VZILDYoqn_U-unsplash-300x200.jpg)