Are you worried about the economy today? Are you concerned about inflation, recession, or the market falling? Are you worried about how that might affect YOU? Today: I decided to pull out the stops and talk about the economy with you. And while I talk about some...
Does direct response marketing still beat brand advertising? This battle is as old as time… One one side, the direct response guys and gals, insisting your advertising has to justify itself with money in the bank… On the other, the image advertisers, who insist that...
Here’s Rule #1 to getting attention on your marketing and content… Don’t make it about you. Seriously. Your prospect doesn’t care about you and what you want. They don’t care about your interests and priorities. They don’t care about your business, or your products....
“Time management” is really a stupid idea… Yes, I know there are entire bookshelves and billion-dollar software industries dedicated to it. And yes, I use a calendar, and plan my days, and do all that crap that “time management” experts tell you to do. In fact, I...
He was researching how to become a copywriter… … When he stumbled on this book on Amazon… … The book that would change his life. Then today he ran into me on FocusMate… And recognized me… And he was so excited to tell me about it. What was this book that helped him...
That was a FUN copywriter call… At the end of two hours, completely breaking down a new project with a copywriter I’m working with, he said… “It’s cool to see you turn water into wine…” What was it that made him think I worked this… Copywriting...
Books are a powerful tool for getting clients and customers… I’m sure you’ve heard it said before… She’s/he’s “the expert” because she/he “wrote the book on the topic.” It’s so ingrained in how we think about books. Just knowing someone wrote the book — even if we...
Does it even make sense to get started as a copywriter today, with all the competition? And if it does make sense — how can you set yourself up for success ASAP? Because I speak to literally thousands of copywriters around the world… Some pros who’ve been in the game...
This could be one of the dumbest LinkedIn prospecting DMs I’ve ever gotten… Seriously, this guy immediately destroyed my trust. And you’d think he’d have seen it coming. You’d think he wouldn’t have done it. Especially with so clear and easy of a way for me to verify...
I don’t really like Grant Cardone — but there’s a lesson from The 10X Rule that’s stuck with me… In fact, I think of it OFTEN. Including today, when I’m scheduled to be interviewed by an entrepreneur who has also interviewed Grant Cardone… As well as Gary Vaynerchuk,...
I had unexpected inspiration to talk about emotions in copywriting today… I mean, when you’re a direct response copywriter… Any day is a good day to talk about emotion! Because understanding your prospect’s emotion — and how to direct it toward the purchase decision —...
Ugh! Procrastination is the worst… I feel you. And I want you to know: You are not alone. If you’ve ever noticed yourself just procrastinating, avoiding work, not doing the things you know you need to do… And you WANT TO get back to being productive but you just...
“You want to know what I can do for you? Here’s my book…” If you want to be seen as an expert — and get clients as a result — write a book. Seriously. It’s a pretty simple equation… Published Book = Instant Credibility. And at this point, if it LOOKS professionally...
Here’s a FUN little lesson about story telling and story selling… … Using The Hero’s Journey… AND what I call The Hero’s Journey of Story Selling. I found this funny picture circulating around the internets… About Star Wars and Harry Potter… And how they’re THE SAME...
“Delete this whole intro section of your copy. It won’t work.” So many times when clients pay for my $1,250 copy review service, they just want me to beat them up. Pummel them to smithereens. Take that red marker to their copy, and tell them what is terrible. I used...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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