She steps out of the window. Onto the ledge. 57 stories above the cold concrete of Fifth Avenue. Yelling in through the window… “Murray!” “I’m out here Murray!” “The time has come for action…” “Clearly I’m not wanted anymore…” “Just one step, I’ll be free…” Her...
Hope you had a great weekend! My wife and I headed down to the Haymarket (the area of town where I’m hosting my copywriting workshop in November) and saw the musical Songs For A New World. Musicals aren’t my first choice (I’m way into electronic music, rock — some...
If you’re a regular reader of Breakthrough Marketing Secrets, you probably know Perry Marshall is one of the guys I follow. I’d actually already been using his stuff for years… When I used his book to run a $30k/month AdWords campaign, I turned it from break even to...
Welcome to another Strategy Thursday. Today, a story, with a handful of important lessons. Just yesterday I was talking to my friend and colleague, David Bullock. David and I go way back. He was actually my very first freelance copywriting client. At the time, he’d...
It’s a mark of inexperience. “Who would watch one of those long marketing videos — where it’s just text on the screen? Whaddya call ‘em? Video sales letters?” “I’d never watch one. Whenever I hit a website that has one, I just click away.” “I’ve even tried to watch...
This is an urgent, must-read issue for all copywriters, and anyone who hires copywriters. If you’re a copywriter, you need to know one of the most important factors to your success is the quality of your clients. Better clients means better opportunities. Better...
Welcome to another week! Let’s get started right — by answering YOUR questions! For those of you new to the list, here’s what you get every day of every week here at Breakthrough Marketing Secrets… – Mailbox Monday: I answer your questions (submit to...
I’m a perpetual procrastinator. I’m horrible about it. When I was in college, I perfected the art of the overnight paper. That is, at about 8 PM, the night before a paper was due, I’d wander to the campus computer lab to both start and complete my paper. After an hour...
Welcome to another Web Wednesday! Today’s post should more than make up for the fact that I hijacked yesterday’s Copy Tuesday post with a rant. Because… 1. This post reveals one of the most revolutionary methods I’ve ever seen for “winning” at AdWords — and I’ve been...
Okay, the gloves are coming off. I’m going to hijack this Copy Tuesday with a rant. And don’t worry. I’ll be back to my kinder, gentler self tomorrow (I actually have a really cool post planned on how to totally dominate Google AdWords — after a talk with my neighbor...
Heya, it’s Monday, so that must mean it’s time to check the mailbag! But first, how was your weekend? Mine was great! Among other fun activities and accomplishments, the kids set up a peach stand with the neighbors on Saturday morning. And managed to rake in about...
Hola, and welcome to another Grab Bag Friday, where I get to talk about whatever I darn well please! 🙂 Let’s talk about success. Specifically, starting from wherever you are — even if it’s at square one — and becoming successful. I was recently on a copywriting forum...
For today’s Strategy Thursday, a lesson that on its surface sounds like yet another copywriting rant… But I’m going to challenge you. I’m going to challenge you to think about this before you write copy. Before you look at media or mailing lists or online traffic...
Hey there, I was just browsing through some old videos from Ken McCarthy, and found a gem for you. He’s the guy that FIRST taught internet marketing — way back in 1994, in Silicon Valley… Who — for over a decade — hosted the go-to internet marketing education event of...
Welcome back to what quickly turned into a 2-part series on uncovering the “big idea” for your sales letter or marketing promotion! In case you missed it (or want to read it again) you can read Part I here. To get you up to speed, in Part I we covered… – Why...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
