I’ve been spending a bit of time recently spying on the Electronic Dance Music industry. It’s become very big compared to the late 90s, when I attended my first underground “rave” parties. I went to my very first party with a friend of mine from work, and her friend...
There’s a certain dogma that’s been bugging me recently in the financial copywriting space… And I’m going to risk making more enemies than friends with the side of this issue I come out on today… But any time you get a dogma — a set rule that always must be followed —...
Welcome to Mailbox Monday! First, a couple quick business items, then onto the question from the mailbox. It’s a big week! I hop on the plane on Wednesday — way too early in the morning — and am headed to Stamford, CT, for the Titans of Direct Response event. For...
“Little hinges swing big doors.” You’ve probably heard that quote from W. Clement Stone. A direct student of Napoleon Hill’s, and the founder (with Hill) of the Positive Mental Attitude movement. It’s more than just a trite saying. Those words mean something. The day...
My oldest son Dominic has started Kindergarten… Which, as we learned on the first week of school, also means fundraising. Now he’s sold peaches with the neighbor kids before, and cleaned his room to earn allowance. He fully understands the reward system, and gets what...
What if I were to tell you that you could take whatever results you’re getting from your website now, and double them? And if you could do it WITHOUT sending one extra visitor to your website… Double your conversions… Double your sales… Double your revenue… Double...
As you know, I make music. And as you can imagine, because I throw myself at it with the same passion and fervor as I’ve used to grow my marketing career, I’m always reading and learning a ton about it. There’s a site I was recently turned on to called The Recording...
Superstar copywriter Richard Armstrong’s novel, God Doesn’t Shoot Craps, should be required reading for any copywriter. The book is not what today’s post is about at all. But I like to plug it whenever I can. One, because it’s a riotous romp through the seedy...
I have to admit, I feel a little late to the Facebook advertising game. I’ve been working so heavy on client work, that I haven’t had time to set up ads for any of my personal projects, including Breakthrough Marketing Secrets. Instead I’ve mostly relied on you...
We’re going to focus today’s web Wednesday issue on getting unlimited free traffic to your website. But if you’re hoping for me to fulfill on that promise, unfortunately I think this issue will come up short. Last Friday, I highlighted the work of John...
Today’s Copy Tuesday post will be notably and intentionally very short. I have one point to make and I want to make it clearly and concisely. It’s regarding what you need to do as a direct response copywriter. The 3 rules you must follow. And here they are… Rule #1:...
Happy (Mailbox) Monday! I never understand people who don’t like Mondays. I actually like my job. And so I kinda like Mondays. It’s when I get back into the swing of things. Yes, I love my family, and love spending weekends with them. But I also end up spending a lot...
This is one of the most important lessons I teach… I spend a lot of time here at Breakthrough Marketing Secrets teaching the principles, strategies, and how-to tactics of direct response marketing. I know I speak mainly to the converted, but there’s an important point...
This is one of marketing genius Jay Abraham’s most fundamental strategies — if not THE most. Because simply by adopting it, you can transform your entire business. I think it’s worth highlighting for you here. The Strategy of Preeminence is perhaps the biggest, most...
Heya! Today’s Web Wednesday lesson is all about video marketing. And why the heck would I write a blog post about video, when I could actually DO a video? In this 6-minute video, you’ll get quick tips on… – Why video rocks for marketing… – Quick list of...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
