If you’ve been around the AWAI copywriting world any time in the last five or so years, you’ve seen me there — a lot. I know many of my readers here at Breakthrough Marketing Secrets first discovered my work through AWAI. Heck, over breakfast one year, Joshua Boswell...
Today, a personal story on the way to uncovering the most powerful, profitable sales transformation you can make… When I was in college, I spent a good amount of time selling subscriptions for the local newspaper. Mostly, it was a telemarketing operation. That’s what...
I just read a great article from Noah Kagan, on Aweber’s web site. It was about 7 data-based list-building tips his companies have found from getting over 1,000,000 email sign-ups. Specifically, “rules” for getting higher conversion from your email pop-ups. You...
Wow, yesterday’s “Come to Jesus” talk worked… I got an onslaught of questions to answer for upcoming Mailbag Mondays! If you sent one, THANK YOU. And I will respond within the next day or so. If you haven’t sent one yet, you can ALWAYS submit your questions to...
Last night I was listening to Ben Settle’s excellent (if a bit irreverent and NSFW) podcast. And I was a bit surprised to hear my name come up… Ben was comparing the people out there really doing it… And the wannabes who don’t do much more than complain… And right as...
One of my unlimited copy coaching clients wrote me today. We’d sat down and created a plan for how she could break into a brand new market with her copywriting and consulting biz. And this isn’t one of the traditional direct response markets, so I gave her a bit of a...
Last week, I introduced Work The System as a book and methodology that could completely transform your life. I admit, I was pretty new to it, just getting started. I’d finally gotten pushed off the fence by yet another recommendation for it, this one from Marc Aarons,...
Hello and welcome to another Web Wednesday! Before we get into the meat of today’s issue… A quick update on the “time of day” email test I mentioned last week. Results are still out. I’ve seen a lot more variability in open rates — in the morning, the opens seem to...
Do you outline your copy before you write? In the fiction world, there’s “pantsers” and “plotters.” Pantsers fly by the seat of their pants… Hence the name. Plotters lay out the plot ahead of time, and write with that as a general guideline. Both approaches can lead...
Hello and welcome to another Mailbox Monday! Today, a question I know a lot of beginning copywriters and marketers have on their mind — especially when faced with some of the balls-to-the-wall promises you read in top copywriters’ copy…. Let’s dive right in… Hey Roy...
Yesterday, I told you that you’d need to reinvent your business if you wanted to increase your income 10X. I also told you that in order to do that, you’ve have to work less, not more. That’s all well and good as an idea. But what happens when you have to get down to...
When I like a podcast, I often go back and listen to every episode. 10X Talk is one of those. It’s no mistake that at the Titans of Direct Response last week, a HUGE percentage of people were from either Joe Polish’s $25k Group, or Dan Sullivan’s Strategic Coach. Yes,...
Yesterday I mentioned that I was intentionally sending out my email later in the day. And I promised that today I would share with you my reasoning behind why I’m doing it… Not only that, I’m also going to share with you a marketing lesson that can give you continuous...
I’ve been getting a ton of new readers recently — if that’s you, welcome! If you’re a regular reader, you’ll notice today’s issue (along with yesterday’s) is arriving in your inbox in the afternoon, instead of early morning. There’s a reason for that, and I’ll address...
Okay, it’s Monday afternoon and I’m just now getting my legs underneath me from Titans, that I feel I can give you an adequate recap. While I thought I might be able to turn around and offer this PLUS Mailbag Mondays today, I’m not thinking so. We’ll resume with your...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
