The following is part of a much bigger report I wrote a few years back on how to create a unique selling proposition for your business. It’s essentially a “Cliff Notes” version of Differentiate or Die, by Jack Trout and Steve Rivkin. I recommend you pick up the book...
I feel like an old-school hip hop emcee — “When I say feast, you say famine…” “Feast!” “Famine!” “Feast!” “Famine!” If you’re a freelancer, you know it well. Heck, almost any small business (and many big businesses) knows it well. One month, you’re on top of the...
I caught an interesting article from Target Marketing the other day on plain text emails. And I thought I’d take advantage of today’s Web Wednesday issue to take this head-on. Let’s start at the beginning… What’s a plain text email? Well, it’s not quite like the ones...
That warning in the title of this post is NOT hyperbole. It’s not a mere gimmick. So if you’re offended by profanity, you oughta just skip today’s article. There was a recent blow-up on Facebook about the use of profanity in advertising. Specifically, one marketer had...
Hello and welcome to another Mailbox Monday… It’s time to answer YOUR questions! Today, another on The Titans of Direct Response event from last month. This one, on takeaways for new copywriters. I’m going to dive right in because time is tight today! Hi Roy, How are...
A short story… The last “real” job I had started in the marketing department of a company that published and sold IT training videos on the internet. (This was my first and last “real” marketing job before going out on my own as a highly-celebrated marketing...
I lived for a few years in Oregon, where there is a car service business named Oil Can Henry’s. On the surface, you could describe Oil Can Henry’s much like any other drive-through oil change business. You line up in back, then drive into the garage. You’re parked...
It’s Web Wednesday, and I’m going to bend the rules a little bit. I got a question that came in the ol’ mailbox from Tony Zare, a copywriter who will be joining us in Lincoln next month for my workshop. It’s about writing email autoresponders. And so I’m going to...
Yesterday I wrote about how green copywriters can get better, fast. I’m going to use today’s Copy Tuesday post to dive into the whole “emotional writing” thing from another angle. I was just working with one of my copy coaching clients on telling a story that may...
Hello and welcome to another Mailbox Monday here at Breakthrough Marketing Secrets! If you’re newer, you should know Mondays are the days where I answer YOUR questions. Shoot me an email with your question on marketing, business, selling, life, or whatever to...
If you want to do big, important things in life (in marketing, business, or anywhere else) you MUST make it a point to cultivate a friggin’ BIG EGO! For today’s Grab Bag Friday issue, I’m going to take a stand that at first may seem a little controversial, or even...
We have two cats. One, Charo, is extremely needy and insecure. She always wants attention. And she hates when people are behind closed doors. When our youngest was born, we closed the door to our bedroom at night, so Charo couldn’t sneak in and get on the bed. What...
What I’m about to share with you is not actually an “internet marketing” strategy. In fact, most good strategies in internet marketing are simply good marketing strategies applied to the internet. (Read that last sentence about 10 times until it really sticks — it’s...
I really don’t like the “make money while you sleep” conversation. Passive income makes a really good sales pitch. The idea of “money for nothing” is perhaps one of the most alluring draws of anything out there. The investment space is full of variations on the theme....
Hello and welcome to another Mailbox Monday! What a difference a week makes! Last week I complained of not having a good question to answer, and YOU answered with a deluge! And although I’m set for a while here, I’m always happy to add YOUR question to the queue....
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
