Some days, I don’t really know what to write about. Today happens to be one of those days. Which can end up being a pretty big problem when you’ve made a solemn promise to your list of subscribers and regular readers to write and publish an email every day. But on...
What you’re about to read is a hypothetical demonstration of how I’d make a whole lot of money in one day, by matching a very high-end product with a very high-end market. Although this specific scenario hasn’t happened (yet), the thinking is 100% sound and based on...
As direct marketers, we spend a lot of time thinking about getting a response. Applying direct marketing to the internet, our new preferred lexicon is conversion. Same thing. Either way we got the prospect to take action as a result of the marketing message we put in...
As I sit down to write this first Copy Tuesday post after last week’s Advanced Direct Response Copywriting Workshop, there’s one topic that keeps bubbling up in my mind. This is, probably above all, the most important copywriting lesson you can learn if you want to...
Whew! What a week! For all the NEW subscribers who came in over the last week, and who’ve been thinking, “I thought I signed up for a daily email — where’s it at?” … I took the week off in preparation for and during my Advanced Direct Response Copywriting Workshop...
Why you will NOT get any issues of Breakthrough Marketing Secrets next week… As you probably know, next week is my Advanced Direct Response Copywriting Workshop, here in Lincoln, Nebraska. And although the workshop is actually only taking place Thursday through...
For those of you who’ve followed me for very long, you know I’m a music dude. I was a house music DJ in college… I still make electronic music on my computer… I love all kinds of music — from classical to flamenco to hard rock to hip-hop to electronic (of course) —...
On Friday afternoon, I headed out to the mailbox, and in it I found a big padded manila envelope from Perry Marshall. And this wasn’t one of those impersonal, obviously-done-in-a-mail-shop envelopes “from Perry Marshall.” (I get those, too.) This one at least came...
For today’s Copy Tuesday article, I’m challenging myself. As I sit down to write, I’m pushing up against my deadline — hard. I often give myself a good 45 minutes to write these things — sometimes a bit longer. And that’s to churn out what usually averages to about...
Hello and welcome to another Mailbox Monday! Today is the day YOU get your questions answered by ME! All you have to do to get your question answered in an upcoming Mailbox Monday is shoot me a note at [email protected]. It can be about marketing, selling, business,...
Hello and welcome to a very special Halloween issue of Breakthrough Marketing Secrets! I say it’s a special Halloween issue because, well, today is a holiday (at least in many parts of the world)… And I’m going to use this oddball holiday to underscore one of the...
Today I’d like to talk about a marketing and sales strategy built around the simple question, “What’s next?” If you’re reading this right now, it already worked on you as a copy mechanism. This is important to observe. People always want to know what’s next. It’s why...
“Funnel.” As in, “sales funnel.” As in, what you do to take someone who is brand new and first being exposed to your business, and build your relationship to them to the point of maximum exchange of value for revenue. For those who are deep into the world of internet...
Hello and welcome to Copy Tuesday! Today’s topic is the most controversial topic I’ll be sharing and going deep on at my workshop next month. And for those of you who are new to my emails, the registrations are now closed and you’ve missed out on attending live (which...
Hello and welcome to another Mailbox Monday! While I sometimes feel redundant starting every mailbox Monday this way, it’s gotta be said… Today is the day where I answer YOUR questions. About marketing, copywriting, business, life, the works! Just drop me a line at...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
