Today, on this Copy Tuesday, perhaps THE single-most important copywriting skill… Proof Point #1… My second freelance copywriting client ever was Ken McCarthy. He’s the guy that put on the very FIRST internet marketing seminar back in 1994, featuring Netscape’s Marc...
Interesting timing on today’s Mailbox Monday question… Because just last Friday — completely without connecting the dots — I write a post titled “Head down, grind it out…” all about hyper-productivity. And then here I am on Monday, a whole business day later,...
I meant to start writing today’s email quite a bit earlier today. Unfortunately, I didn’t get around to it. I stuck my head down in a couple client projects, and started grinding it out. And I’ve only now looked up with too little time before I’m supposed to hit...
This is the one concept that’s led to more income increases for me personally than anything else. It’s leverage. Nice word, huh? But what the heck does it mean? Well, a lever lets you move a heavier weight with less force. The longer the lever — the greater the...
I got an email this morning that riled me up. Not from a Breakthrough Marketing Secrets reader. I think you guys know better. Nope, this was from someone who had literally just opted in to receive free email lessons on how to cut foam wings for model airplanes. I...
Yesterday’s post was a bit of a monster! Though it definitely ranked up there for what I consider to be my most useful advice for breaking into freelance direct response copywriting. If I had to start all over today — knowing what I know now — it’s the advice I’d...
Hello and welcome to Mailbox Monday! Today’s the day where I answer YOUR questions on business, marketing, selling, the works… All you gotta do to get yours answered in an upcoming issue of Mailbox Monday is send it right over to [email protected]. I’ll throw you in the...
I have something really cool for you today. A few months back I got an interview request from Wes Murph. I first met Wes at AWAI a little over a year ago, and caught up with him more recently at The Titans of Direct Response. He’s an incredibly sharp copywriter and...
“If you can’t guarantee your product, you shouldn’t be selling it.” I firmly believe it. And I have, for a long time. At my first marketing job, selling IT training, it drove me nuts. The owner wouldn’t guarantee his product. Even though if someone would call in and...
It’s Web Wednesday, and I’m going to take advantage of that to riff on an idea that might at first seem a bit controversial. … The Death of “Beat the Control!” You don’t have to be in the direct response copywriting world for long before you start hearing about “beat...
It’s Copy Tuesday, and that means we’re going to talk all about copywriting! Today, specifically, how to break into this biz and become a copywriter yourself. If you’re an experienced, working, in-the-trenches copywriter (or a business owner, or anyone else who has no...
Hello and welcome back to Breakthrough Marketing Secrets! After the long Thanksgiving weekend, it’s good to be back. Although I’ll admit I’m a bit of a slow-starter today! There’s something about a nice break that is both relaxing and stressful. Relaxing when you hit...
Hello and happy Wednesday! For those of you here in the US, you know this week is Thanksgiving, and most of the work world has basically already shut down for the long weekend. Because of the holiday, Breakthrough Marketing Secrets will also be taking a break over the...
My friend, superstar copywriter, and regular Breakthrough Marketing Secrets reader Doberman Dan has talked about a concept called the “governor.” When you rent a U-Haul truck, and you’re trying to book it across the country to get all your stuff moved within the...
It’s Mailbox Monday! And if you actually APPLY the answer to today’s question, it will absolutely change your life. I actually picked this question up from the comments section of an article I wrote about a month ago called How Green Copywriters Can Get Great Fast....
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
