Today, I want to riff on a topic I first heard from my brief-but-oh-so-important mentor, Mark Ford (aka. Michael Masterson). When I was doing a bunch of work with AWAI, I got Mark’s input on a couple projects, which really helped me understand some core elements of...
Hello and welcome to another Mailbox Monday! Today, we’re talking royalties! Which is, of course, every good copywriter’s favorite subject. Because it’s our opportunity to get paid what we’re worth to our client (good or bad). And with that, the potential to make a...
Today’s issue is a bit of a different one. It’s actually an interview with the famous (or infamous!) Doberman Dan… Today he’s known for a lot of things, but what you might find most fascinating is he’s built and sold not one but two “kitchen table” direct response...
I have a little secret. It was 5 years ago this week that I finally said adios to the 9-to-5, and I’ve worked for myself ever since. And here’s my little secret. I haven’t worked a normal 40-hour work week since. Now, it’s hard to calculate my hours. Because sometimes...
Yesterday I shared one of my most powerful strategies for making more sales and closing bigger deals. In short, following up with someone until they said stop, or until they bought. And when I was doing that as a salesperson, all of that follow-up was manual. Meaning,...
In a minute, I’m going to get to what I firmly believe is the #1 skill you need if you’re going to become a successful direct response copywriter. First, a micro-rant. I’ve gotten a bunch of sales phone calls recently… Calls where, when I saw the caller ID, I had...
Hey there, it’s Monday again! Which means it’s time to dig in the ol’ mailbox… In a moment, we’ll check out today’s question. But first, a reminder. If YOU want to get YOUR question answered — about business, marketing, copywriting, selling, life, whatever — you’ve...
Today’s topic is one of those that’s a little painful to pull out. It’s one of those things that we hide from, repress, and don’t want to think about ever again. But if you’re in a selling profession or a creative-for-hire (like copywriters), it’s something you’re...
I’ve been really into the work of Peter Diamandis recently… You may have heard of him in connection with his last book, Abundance: The Future Is Better Than You Think (it was a New York Times bestseller). Or perhaps you’ve heard of him more recently, as part of the...
Today, a topic I first picked up from Perry Marshall, that reveals something incredibly interesting about how online marketing is different from every media that preceded it. First, the context of traditional media, and the markets that consumed it… Rewind back to the...
The other day, I was driving around town, and saw a sign that struck me. It contained just 8 words, and contact info. But those 8 words were perfect copy if you were their target market. When I tell you what this haiku of wonderful sales copy is, you’ll recognize it...
Hello and welcome to another Mailbox Monday… For those of you who are newer to Breakthrough Marketing Secrets, every Monday I answer YOUR questions here. All you have to do to get in the queue (which is currently about 5 weeks deep), is to send your question to...
Yesterday I caught a little bit of flak for my post on 5 ways to know if you’re going to be a failure… Apparently this was an overwhelmingly negative post — or at least, headline. I think in reading it critically, you can recognize that it’s a “do this, not that” post...
For today’s lesson, I’d like to do something a little bit different. I want to share with you some of the traits I’ve seen of people who fail. Now, I don’t know exactly what your definition of success is. And “fixing” these things might not automatically bring that...
Today, a quick lesson in online video sales letters. You know, those annoying videos where someone talks while the exact same thing they’re saying is being shown on the screen… Usually with no video controls, ways to skip to the end, or even ways to take them up on...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
