Today, I want to talk about one of those things where I feel like it needs to come with a disclaimer. Because it’s really powerful. But it’s also a little bit sinister. So please, use this to be helpful to others — not hurtful. If you’re not going to do that, you...
Hello and welcome to another Mailbox Monday! Today, it’s time for an update on one of my most popular (and most SEO-friendly) articles for AWAI, Copywriting Royalties: How to Get Them. That was a very fundamentals-based article on structuring royalty arrangements… And...
I’m going to keep today’s issue shorter, but point you to a much longer read from someone who I respect and admire greatly. From 2005 until very early 2010, I worked at an IT training publisher in Oregon. We had a ton of success while I was there. The company more...
Gary Halbert used to teach a very simple method for creating a book, report, or other informational product. … With a side-benefit that it can turn you into a recognized expert on a topic in as little as 30 days… Let’s say you’re interested in the golf niche, and want...
I was listening to The Self Publishing Podcast the other day, and there was a statement that caught my attention. It was about email marketing. Now, I don’t self-publish fiction — which is the topic of that show. Not now, at least. But I listen to this podcast because...
It’s Copy Tuesday. And today, I’m going to dive into an idea that’s been on the back burner for a while. It’s been nagging at me enough, I think it’s time to bring it up front. It’s the “poetry” of great copy. Now, this may sound like a strange thing for me to talk...
Hello and welcome to another Mailbox Monday! For those of you who are new, every Monday I answer YOUR questions. All you gotta do is send ‘em in to [email protected], and I’ll throw ‘em into the queue. Right now I have a couple months’ worth of questions, so don’t...
In 2007ish, I did something I recommend all copywriters and direct marketers do. I started a direct marketing “side project.” This one started as more of a coincidence than a plan. My dad had a video he’d recorded on cutting foam wings for model airplanes. It’s his...
Yesterday’s post about online fundraising for nonprofits got me thinking. It’s an incredible demonstration of a simple principle. Simple, but powerful. Because this principle can create breakthroughs that transform entire industries. In yesterday’s post, I showed how...
WANTED: ONE Direct Response Nonprofit Fundraiser to help me finally crack the code of online fundraising success (and raise a bunch of revenue for your mission)… See below for details. Today I’m going to write specifically to a very small segment of my audience —...
So… Um… How about them Ducks? Dang. Gotta give a ton of credit to Ohio State though. They played to win. And win they did. Since I now live in the land of the Big 10, I can be happy that a Big 10 team won. And… Proved the value of this new playoff system. Last year,...
Hello and welcome to another Mailbox Monday — the day where I answer YOUR questions here at Breakthrough Marketing Secrets. If you’d like to get your question answered, go ahead and send it to me at [email protected]… But be warned… Right now the queue is about two...
As you know if you’ve been reading Breakthrough Marketing Secrets for any length of time, I’m a full-on direct marketing curmudgeon. I know, nobody in their 30s should be a curmudgeon. But I can’t help it. Ever since I discovered direct marketing and realized...
So… It’s been all of a week. Have you screwed up yet? Have you failed at your New Year’s Resolution to lose weight, exercise more, eat healthy food, manage your debt, drink less booze, save more money, spend less, make more… Whatever… ? And if you haven’t totally...
In this special issue of Breakthrough Marketing Secrets, I’m sharing a letter from the future. The idea came out of a flub I made on New Year’s Eve, saying that I’d see you in 2105… Which got the ol’ gears a’turnin’… What will direct marketing be like in 2105? How...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
