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Good Copy Doesn’t Look Like “Good Copy”

Good Copy Doesn’t Look Like “Good Copy”

Sometimes I feel like I’m being repetitive. But you try writing an email a day not getting repetitive! And besides, some ideas are so good they’re worth repeating. Over, and over, and over again. Until the truth is unmistakable. That’s where I’m at today. This thought...
You are powerful beyond measure…

You are powerful beyond measure…

For today’s Grab Bag Friday, I just want to share a quote with you. I think I’ve shared it before, but it’s one of those that’s worth reading over again, even if you’ve read it before. It’s from Marianne Williamson’s A Return To Love… “Our deepest fear is not that we...
Chasing Paper Versus Following Your Purpose…

Chasing Paper Versus Following Your Purpose…

Let me just start off by calling out a big success myth… “Do what you love and the money will follow.” Not quite… We all have plenty of things we love that are great for US, but that are NOT a way to make a real living. Heck, that aren’t even enough to buy us a...
Copywriting Peer Reviews Suck (Part 2)…

Copywriting Peer Reviews Suck (Part 2)…

Did you feel the earth rumbling? Turns out my Why Copywriting Peer Reviews Suck email yesterday set off a few earthquakes in the industry. And while I’m not going to reveal specifically who it was that reached out to me — both in agreement and disagreement — I’ll...
Why Copywriting Peer Reviews Suck…

Why Copywriting Peer Reviews Suck…

Copywriting peer reviews can really suck. They can be horrible, horrible things. And NOT for the reason you’re thinking. But they can also be good, productive, helpful processes. And today, I’d like to try to address both sides. Now here’s the really hard part… I’m...
Micropayments — Why Are They Such A Pain In The Tush?

Micropayments — Why Are They Such A Pain In The Tush?

Alright, for today’s Web Wednesday article, I’m going to go a bit off-script. Normally, I try to make each post as helpful as possible, giving you one incredibly valuable marketing lesson you can apply right away to build your business. But I’ve been doing some...
Here’s How The Richest Copywriters I Know Got That Way…

Here’s How The Richest Copywriters I Know Got That Way…

In the copywriting world, there’s this “dream” of a six-figure lifestyle business that allows you to… — Control your schedule, working (and stopping) when you want… — Work anywhere, from home, the beach, wherever… — And earn as much as you want, based on how much...
The (Dirty) Truth About Affiliate Marketing

The (Dirty) Truth About Affiliate Marketing

Hola! Welcome to another Mailbox Monday. It’s time to dive into the ol’ mailbox and see what kind of question is up next in the queue… Aha… Here it is! Affiliate marketing, eh? Well, let’s get on with it! Hi Roy, First of all, Thank you for Breakthrough Marketing...
29 Revenue Models You Can Use To Make Money This Year…

29 Revenue Models You Can Use To Make Money This Year…

I’ve spent a bunch of time getting to know folks in the startup community, and limited time working with startups. The interesting thing I notice about a lot of startups, and especially people in the startup community who have not yet run a business, is that they tend...
1,000 True Fans, and Direct Marketing

1,000 True Fans, and Direct Marketing

Kevin Kelly — who, among other things, is famous as being the founder of Wired magazine — wrote an article back in March 2008 called 1,000 True Fans. I may have written about the principle here before, but it’s worth revisiting. Especially in the context of how you...
How Top Direct Marketers Use Social Media…

How Top Direct Marketers Use Social Media…

The other day I got an email from someone who wanted to introduce me to their new social media network. And not just me, but YOU — through me. They suggested I check it out, and then write about it here. I ignored the message. Then, I got a second message. The “just...