Breakthrough Marketing Secrets
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Do You Have An “Entrepreneurial Personality Type”?

Hey Rainmaker, today’s email is going to be quick. My daughter Ramie, my youngest, 18 months old, had to come home from school sick.  It’s probably croup, as that’s going around the school right now.  She has this horrible, deep cough, that sounds like a sea lion...
Tommy Tedesco’s 4 Reasons To Take A Gig

Tommy Tedesco’s 4 Reasons To Take A Gig

Hey there Rainmaker, today’s issue is a little diversion. If you’ve been reading for very long, you know I’m a rank-amateur musician (though a pretty good DJ and okay producer), with a whole lot of love for music, musicians, and the music business. That means I also...
You should get paid more…

You should get paid more…

Hey Rainmaker, I never charge as much as I should. Even though my copywriting fees have risen more than fivefold in the last half-decade, even though I charge premium prices for nearly everything… I should charge more. I always try to give my clients and customers an...
Guest Article: How to Sell Like Elon Musk

Guest Article: How to Sell Like Elon Musk

Hey there Rainmaker, I saw this article and I wanted to make sure you did, too. I don’t know the author, but I like him so far! His name is Will Hoekenga, and his site is Copygrad.com. After I read the article below (originally published here), I had to reach out to...
4+1 Marketing Systems For Your Business…

4+1 Marketing Systems For Your Business…

Hey Rainmaker, here’s the really valuable stuff… But I warn you, it LOOKS simple on the surface. You may read it and think, “I’ve heard this all already.” My question to you is, “How are you applying it?” Today, a quick overview of 4 (+1) types of marketing system for...
Make Remarkable Customer Service Your Secret Weapon

Make Remarkable Customer Service Your Secret Weapon

Hey there Rainmaker, I’m going to talk about something almost nobody in direct marketing will talk about. Because this isn’t one of those fancy high-conversion tactics that exploits the buyer’s psyche, or some strange manipulation you can use to get folks to fork over...
One piece of paper can make you rich…

One piece of paper can make you rich…

Hey there Rainmaker, let’s talk about the power of a single sales letter, ad, web page, or whatever other vehicle you use to deliver your selling message… — I don’t know anybody who is successful in direct response — the art and science of using marketing to make...
I’m sweaty…

I’m sweaty…

Hey there Rainmaker… I’m sweaty. (Yes, you read that right: sweaty.) Today’s topic, a diversion from the routine. But worth it. Totally. Although I may get a few unsubscribes for veering too far off topic, anybody I lose would simply be degrading the quality of the...