A compelling guarantee can be one of the most powerful weapons in your marketing arsenal. When I started in marketing, I worked for a publisher who REFUSED to guarantee his products. I thought he was being incredibly short sighted. I felt that if he’d let me at least...
Hey there Rainmaker, it’s Monday again! And not impostor Monday, like last Tuesday, but REAL Monday. And I feel like it’s time to sing the praises of Mondays again. It’s been a few months. I know Mondays get a bad wrap. Since most of us — before we hit the...
Hey Rainmaker, I have a treat for you today! I have a video for you that will help you be super-productive. But not just super-productive. Super-productive on all the right things. The right things that will bring you more success. Build your business. Increase...
Hey Rainmaker, I want to talk about wealth creation, greed, selfishness, and most of all, SERVICE… There seems to be a nagging belief in our society that wealth is only created through deception, cunning, manipulation, and fraud. It’s actually an ongoing narrative...
So, Rainmaker… Is that a controversial enough title for this essay? It comes out of a real conversation I had where a business owner I was advising could quickly have steered into that territory. He was asking if he should write his copy in a professional, even...
Hey there Rainmaker, it’s Tuesday! But, I’m going to pretend it’s Monday. Because Mailbox Monday sounds a lot better than Mailbox Tuesday. And I’ve got a nice little queue of folks who’d love to have their questions answered. (For those of you in the US, I hope you...
Hey Rainmaker, what a small world it is… I got on the phone earlier this week with David Garfinkel. I was talking to him about direct response copy coaching — which is a service he specializes in providing. (Very high-end, for working copywriters only. Contact me...
Hey there Rainmaker, today is an off day for me. Thursdays are supposed to be packed with writing time, and I got some writing done, but I’m having trouble keeping momentum. I need to start this email this way, because admittedly I’m not moved to write like I am most...
Hey Rainmaker, today’s a tight day so I’m picking a topic I can riff on quickly and deliver a ton of value… It’s about physical products, services, and the clarity of your offer. I’ve spent most of my time in the publishing business. A lot of that time, selling...
An old rule of direct marketing: 40% of your results are generated by the audience you choose to market to, 40% by the offer you make, and only 20% by copy and creative. Well Rainmaker, knowing this has been a huge part of my success as a “copywriter.” Because when I...
Hey there Rainmaker, smile, it’s Monday! That means I’m going to open up the ol’ mailbox and answer YOUR questions! Remember, Mailbox Mondays can only be awesome with your help. If you have a question on marketing, selling, business, life, whatever, shoot it to me...
Hey there Rainmaker, this chapter is ultimately the most important “piece of copy” you can write for your business — no matter what business you’re in, no matter what you sell. — Of all the aspects of your marketing marketing and selling communications, there is one...
Hey Rainmaker, I’m SQUEEZED really tight to get this issue to you, so I’m going to go for the jugular… I think it’s time for a big dose of JUST DO IT!!! I write this email, and it goes out to a lot of people. I know I have a lot of copywriters on my list, including...
Hey Rainmaker, I want to introduce you to a really interesting strategy I picked up from reader (and excellent copywriter) Adil Amarsi, who picked it up from someone else, who picked it up from… How many people want to get on the phone with you? Once you establish...
Hey Rainmaker, I wonder if you’ve ever had this experience… I started working with a client on a project a bit back. The team for this particular project was pretty big. Big enough, in fact, that they had a project manager meant to coordinate the diverse efforts of...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
